Job Title

About VariconVaricon is a connected cost and field management platform purpose-built for civil construction. We help contractors gain real-time visibility into their costs, field operations, and profitability all in one place. Our platform is growing fast across Australia, and we''re now looking for our first dedicated Marketing Manager to help shape how we tell our story and scale our growth.The RoleThis is a handson marketing role for someone who loves to own the full funnel from strategy and execution to tracking performance. You''ll be our first full-time marketing hire, working directly with the founding team. You''ll build on what''s working, experiment with new channels, manage our freelancers (SEO, paid), and drive campaigns that generate demand and strengthen Varicon''s brand presence in the civil construction market.What You''ll DoLead all marketing efforts endtoend: strategy, planning, execution, and performance trackingManage and collaborate with existing freelancers handling SEO and performance marketingOwn our content and communication across website, email, LinkedIn, and other digital channelsPlan and execute lead generation campaigns targeting construction businesses across AustraliaCollaborate with sales to refine messaging, create marketing collateral, and nurture leads through the funnelManage marketing operations with the support of our junior marketing ops team memberWork with the founders on brand positioning, storytelling, and campaign ideas that stand out in a traditional industryTrack ROI across all channels and continuously optimise based on data and outcomesBuild and maintain our website, analytics setup, and marketing tech stack as we scaleWhat We''re Looking For46 years of experience in B2B marketing (preferably SaaS or tech)Handson experience across multiple channels (email, paid, SEO, social, content, events)Strong copywriting and storytelling ability, especially for technical or complex productsExperience managing freelancers, agencies, or contractorsComfortable working in a fastpaced environment with a lot of autonomyDatadriven mindset you care about performance, not just activityBonus: Experience marketing to the construction or industrial sector #J-18808-Ljbffr