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Job Title


Social & Advocacy Brand Manager


Company : L'Oral


Location : Melbourne, Victoria


Created : 2026-03-16


Job Type : Full Time


Job Description

Social & Advocacy Brand Manager L''OralHello, we''re L''Oral. We''re not just building brands; we''re shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you''ve been searching for.OverviewA Day in the Life: You will be the Social & Advocacy Brand Manager for NYX Professional Makeup ANZ, reporting to the Social & Advocacy Brand Leader and working crossfunctionally with Brand Marketing, eComm, PR, and agency partners. You''ll own advocacy strategy, creatorled content, and local strategies to drive engagement, mentions, and loyalty.Key Areas of ResponsibilityResponsible for the brand''s advocacy and communications strategy, ensuring that the brand leads the way in consumer engagement and loyaltyResponsible for the strategy to drive advocacy results (views, engagements, and mentions on socials) through both paid and organic creator contentWork in close collaboration with the brand marketing team to develop and manage advocacy campaigns to achieve brand objectives, ensuring cohesive O+O activationResponsible for producing creator content to support largescale media campaigns across various social platformsDevelop content strategy for NYX''s local Instagram channel, working closely with our social management agency to bring this strategy to lifeManage largescale consumer events as well as creator eventsManage largescale seeding campaigns for new launchesTrack and share advocacy results with datadriven insights and strategic recommendations leveraging key learningsShare best practices locally and globallyBuild strong partnerships with advocacy, social, event & PR agencies, as well as with key talent and their agentsDevelop and mentor the advocacy & social team, plus upskill members of the wider teamWe Are Looking ForYou are a strategic social and advocacy leader who can translate brand objectives into compelling creatorled programsInnovationfirst mindset, keeping an eye on local & global competitors as well as learnings from other industriesPlace consumer insights at the heart of the marketing and business modelCreative, outofthebox thinker who will come up with content, event and PR ideas to make the brand go viralManage complexity, juggling multiple campaigns and projects at one timeTeam player and collaborativeStrong interpersonal skillsThrives in a fastpaced environmentLoves beauty, makeup and staying on top of trends on socialsAnalytical skills to provide datadriven strategic recommendations for the brand''s advocacy strategyWhat''s In It For YouLife insurance and Income ProtectionHybrid working environment enjoy two WFH days a weekOnsite gym / Health & Wellbeing programsCorporate discounts availableAbout L''OralJoin us at L''Oral, the world''s #1 beauty company present in over 150 markets. For over a century, we have been transforming; fueled by data, tech, innovation, and science. Together, we tackle big challenges while staying committed to making the world a more inclusive and better place for everyone and our planet. The Consumer Products Division is on a mission to democratize beauty at its best. Our aspirational brands inspire and capture consumer desires across regions NYX brings expressive, inclusive, trendforward makeup to a broad audience.Accessibility and Equal OpportunityIf you require any adjustments or accommodations in our recruitment process, employment or have questions regarding accessibility, please email [email protected] are an equal opportunity employer and we encourage applications from people regardless of gender, ethnicity, religious beliefs or disability. We are an Employer of Choice for Gender Equality (WGEA) and a Family Friendly Workplace (Parents At Work & UNICEF).L''Oral acknowledges the Traditional Owners & Custodians of the lands on which we work and pays our respects to their Elders past, present and emerging. #J-18808-Ljbffr