Job Title

Salt Shift and JetTech are fast-growing eCommerce brands in the marine and outdoor performance category, built around passionate communities and performance-driven products. Both brands have experienced strong digital growth and we are now looking to bring additional leadership and structure to the marketing function as the business continues to scale. We are seeking a Head of Digital (eCommerce Growth) to help strengthen the strategy, systems, and performance visibility across our digital ecosystem. This role will work closely with the founders and the existing marketing team to improve how our digital channels operate together and support the next phase of growth across both brands. About the Role The Head of Digital will oversee the broader digital ecosystem across Salt Shift and JetTech, helping guide digital growth strategy, improve reporting frameworks, and strengthen the systems that support marketing performance. You will operate across multiple areas of the business including marketing performance, website optimisation, and digital growth strategy. This role focuses on providing leadership, clarity, and structure to the digital function, while working alongside the existing marketing team and external partners to improve performance and scalability. Key Responsibilities Develop and oversee the digital growth roadmap across both brands Identify opportunities to accelerate revenue growth and remove performance constraints Ensure marketing initiatives align with profitability and commercial targets Performance Visibility & Reporting Improve visibility into marketing performance and channel contribution Translate marketing data into actionable insights for leadership Channel Strategy & Budget Allocation Guide channel strategy across paid media, lifecycle marketing, organic content, and emerging digital channels Ensure budgets are allocated efficiently to support scalable growth Website Performance & Conversion Optimisation Oversee ongoing improvement of both brand websites Improve customer journeys, user experience, and conversion performance Develop and prioritise CRO and experimentation roadmaps Digital Systems & Process Development Introduce stronger systems and processes across the digital function Improve campaign planning, reporting, and operational clarity Leadership & Team Development Provide leadership and guidance to the marketing team and external partners Support the continued development of a high-performing digital function What Success Looks Like Success in this role will be measured through: Clear visibility into marketing performance and decision-making Improved marketing efficiency and channel performance Strong digital systems and reporting frameworks Continued development of the digital team and capabilities About You Were looking for someone who combines commercial thinking, strong digital experience, and leadership capability. You should be comfortable operating at both the strategic and operational level when required. Ideal candidates will have 5+ years experience in digital marketing, eCommerce growth, or performance marketing roles Strong understanding of digital marketing channels and growth metrics Experience working with eCommerce platforms such as Shopify Strong analytical ability and comfort working with marketing data Experience improving marketing systems, reporting, and processes Ability to collaborate across teams and guide digital initiatives The Reality of the Role This role sits at the centre of a fast-moving eCommerce business. You will work closely with the founders and leadership team and will be expected to bring structure, clarity, and leadership to the digital function as the brands continue to scale. The role suits someone who enjoys: Building systems that allow marketing to scale efficiently Turning complex marketing data into clear business decisions Working across multiple digital channels and disciplines Improving how teams plan, report, and execute growth initiatives While the role operates at a strategic level, the environment is still hands-on. Youll need to be comfortable rolling up your sleeves when required and helping guide the team through practical execution challenges. Why Join Salt Shift & JetTech Work closely with founders in a growing eCommerce business Help shape the next phase of digital growth across two brands Introduce systems and improvements that drive real commercial impact High level of autonomy and influence within the business Location Gold Coast, QLD Hybrid working arrangement available. How to Apply To keep our recruitment process organised, we manage all applications through our careers portal hosted on our website. Please apply via the Apply Now button which will take you to a short application form. This allows us to keep all candidates in one place and ensures strong applicants can also be considered for future opportunities across the business. Applications submitted through LinkedIn or Seek may not be considered for this position. #J-18808-Ljbffr