Job Title

Head of Growth and Brand - Australia & U.S. Expansion Location: Remote / Brisbane / Caboolture, QLD Package: A$130,000A$150,000 + super + 15% Bonas Type: Full-time | Senior leadership role Build the growth engine behind one of Australias most ambitious premium truck brands Big Dog Builds is not a normal automotive business. We build high-end American trucks for customers who want something bigger, better, more capable, and done properly. We sit at the premium end of the market, and were now at the point where marketing needs to become a true growth function, not a founder-operated one. Were looking for a Head of Growth & Brand to take ownership of the engine: content, lead generation, agency management, influencer strategy, digital performance, and the market-entry groundwork for the U.S. This is a role for a senior handson operator someone who can set direction, build systems, lead suppliers, and still get into the detail when needed. Why this role exists Our business has outgrown founder-led marketing. We already have the ingredients: premium products and builds strong founder presence and stories engineering, R&D and workshop content that most brands would kill for ambassadors and influencers already in-market a serious U.S. expansion opportunity What we need now is a leader who can turn all of that into a repeatable, commercially accountable growth machine . What youll own Youll take full ownership of: Growth and lead generation qualified lead growth across Australia campaign planning and performance content-to-enquiry pathways funnel visibility and marketing attribution support for U.S. marketentry positioning and launch preparation Content and editorial the editorial calendar what gets filmed, when, and why content planning across YouTube, Instagram, Facebook, TikTok, email and web working with agencies/editors/creators to get content out consistently and at a high standard ensuring our content supports revenue, not just reach Digital and brand website/CMS content rollout landing pages and campaign pages brand voice, visual consistency, and premium positioning partnership and influencer strategy performance reporting and weekly scorecards What success looks like in the first 90 days By the end of your first 90 days, you will have: stabilised the weekly content and growth operating rhythm taken daytoday content planning and publishing management off the founders improved lead visibility and marketing scorecard reporting presented a clear recommendation on the right agency / supplier model moving forward built the first version of our U.S. launch marketing framework What kind of person will do well here You do not need to come from the Australian 4x4 industry. In fact, we think strong candidates will often come from adjacent sectors like: caravan, RV, towing or marine outdoor, adventure or premium equipment brands highticket lifestyle or DTC brands industrial / dealerled businesses selling to affluent bluecollar owneroperators What matters more is that you know how to: own leads, not just awareness build editorial and campaign systems from scratch manage agencies, creators and production suppliers work with sales teams and CRM funnels balance premium brand work with hard commercial accountability operate in a fastmoving, founderled business What youll bring 7+ years in senior marketing / growth roles strong experience in lead generation and campaign ownership experience leading agencies, production partners, or creator ecosystems confidence with reporting, KPIs, and attribution strong instinct for content, hooks, storytelling and channel fit commercial maturity you understand that marketing must drive qualified demand Why this role is exciting This isnt a manage the calendar and post content role. Youll be helping shape: one of the most ambitious premium truck brands in Australia the next phase of our national growth and the early stages of our U.S. expansion Youll work directly with the founders, influence real commercial outcomes, and help build the growth system from the inside. A short note telling us why this role is a fit, and One example of a brand / business where you materially improved lead generation or built a strong content/growth engine. Application Questions Your application will include the following questions: Which of the following statements best describes your right to work in Australia? How many years'' experience do you have as a Head of Growth? How many years'' experience do you have in a marketing role? #J-18808-Ljbffr