Job Title

At Fliteboard, we''re building the world''s most loved foiling brand across powered and unpowered water sports.The Role The Head of eCommerce is a senior leadership role with full accountability for Fliteboard''s global eCommerce performance across both B2C and B2B channels.This role can be based in Byron Bay or Melbourne, with regular time in Byron Bay preferred.You will own end-to-end eCommerce strategy, platforms, execution, partners, and commercial outcomes, including P&L accountability. Operating within a matrixed global organisation, this role balances entrepreneurial pace with strong governance, reporting discipline, and cross-functional alignment.Australian work rights are required for this position.Key Responsibilities Develop and execute Fliteboard''s global eCommerce strategy aligned to business and group objectivesLead and scale B2C and B2B eCommerce channels, owning the full online customer journeyOwn and evolve global eCommerce platforms (Shopify or equivalent), ensuring performance, scalability, and securityBuild and lead a high-performing eCommerce team, supported by best-in-class agency partnersPartner closely with Marketing, Brand, Technology, Supply Chain, and Finance to deliver growth and seamless executionOwn eCommerce P&L, including revenue, margin, investment, and ROIDefine and track KPIs across growth, profitability, customer experience, and operational performanceProvide clear, insight-led reporting to executive leadership and parent-company stakeholdersChampion data-led optimisation, experimentation, automation, and pragmatic use of AI and emerging technologiesAbout You 10+ years'' experience in senior eCommerce leadership roles within global or multi-regional businessesProven track record scaling both B2C and B2B eCommerce channels with strong commercial outcomes focused on shop and convertDeep hands-on experience with Shopify or comparable enterprise eCommerce platformsStrong understanding of digital architecture, integrations, and martech ecosystems (CRM, ERP, analytics)Demonstrated P&L ownership, budgeting, forecasting, and performance optimisationMinimum 3-5 years of P&L ownership experience is requiredExperience operating in matrixed or parent-company environments with senior international stakeholdersComfortable leading a hybrid in-house and agency operating modelWhat Sets You Apart Commercially sharp and outcome-drivenTechnically literate and confident challenging partners and vendorsCalm, credible, and influential at senior levelsA builder''s mindset, focused on scalable systems and sustainable growthYour application will include the following questions:Which of the following statements best describes your right to work in Australia?How many years'' experience do you have as a Head of eCommerce?How many years of B2C marketing experience do you have?What''s your expected annual base salary?How much notice are you required to give your current employer?#J-18808-Ljbffr