Get AI-powered advice on this job and more exclusive features.This range is provided by Webprofits. Your actual pay will be based on your skills and experience talk with your recruiter to learn more.Base pay rangeA$140,000.00/yr - A$160,000.00/yrDirect message the job poster from WebprofitsDirector + Co-Founder @ Webprofits. Host of the Growth Manifesto Podcast.Webprofits is a leading DTC and ecommerce marketing agency focused on accelerating growth through advanced digital strategies. Since 2006, we''ve continually evolved to stay ahead of the curve, always striving for smarter, faster and more effective ways to scale brands.We''re now hiring a Director of Paid Search + CRO - a hybrid leadership role that drives both media performance and conversion optimisation. You''ll lead our Paid Search team, oversee high-impact client campaigns and own CRO strategy across performance funnels to unlock compound growth.This is your opportunity to shape the future of performance marketing by pairing high-scale media buying with data-driven experimentation and revenue-focused CRO strategy.ABOUT THE ROLEAs the Director of Paid Search + CRO, you''ll be responsible for both managing and evolving our paid search capability and leading conversion optimisation initiatives that directly impact ROAS, AOV and customer acquisition cost.This role is equal parts strategy, execution and team leadership. You''ll work closely with cross-functional growth teams, lead high-performing ecommerce campaigns and design full-funnel CRO strategies that scale.You''ll own:End-to-end strategy and execution for Paid Search campaigns (Google, Bing, YouTube, PMax)Conversion rate optimisation across landing pages, leadgen funnels and ecommerce product pagesDevelopment of high-converting creative briefs and page frameworksTeam leadership, innovation and performance management across the Paid Search teamWe''re a remote-first, independent agency built on a culture of excellence, autonomy and flexibility. Whether you need to break up your day for school runs, gym sessions or simply to work when you''re most focused, we support your best performance. We communicate through Slack, Notion and Google Apps - and focus on results, not hours.KEY RESPONSIBILITIESPaid Search LeadershipLead strategy and innovation for Google/Bing Search, Performance Max, YouTube AdsScale ecommerce and leadgen brands across diverse verticalsDrive performance for DTC and B2C lead generation clientsMentor, manage, and grow the Paid Search team with a focus on innovation and process excellencePlan and execute CRO strategies across funnels to drive conversion liftsDevelop wireframes and briefs for landing pages, PDPs and ecommerce flowsRun A/B tests, multivariate tests and user behaviour analysis (heatmaps, clickmaps, recordings)Translate performance insights into page-level optimisationsBuild cohesive paid search + CRO strategies that align with client revenue goalsDefine funnel architectures that integrate paid traffic with conversion pathsAnalyse performance data and proactively suggest high-impact experimentsStay ahead of industry trends in media buying, CRO and growth frameworksYOUR EXPERIENCEYou''re a strategic operator with proven experience:Leading Paid Search teams and managing multimillion-dollar ad accountsScaling ecommerce revenue using Google Ads, PMax, YouTube ShortsDriving conversion gains through structured CRO frameworks and testingBuilding and optimising landing pages and leadgen funnelsUsing tools like GA4, Google Optimize/VWO/Convert, Hotjar and moreCommunicating with senior stakeholders and simplifying complex performance insightsWHY JOIN WEBPROFITS?18+ years of history growing some of the most exciting ecommerce and DTC brandsWork with elite strategists, media buyers, creatives and technologistsRemote-first structure with optional hybrid setup in SydneyAn agency obsessed with performance, speed and better thinkingShare our philosophy through the Growth Manifesto PodcastSeniority levelSeniority levelDirectorEmployment typeEmployment typeFull-timeJob functionJob functionAdvertising and MarketingIndustriesAdvertising Services and Marketing ServicesReferrals increase your chances of interviewing at Webprofits by 2xGet notified about new Director of Search Marketing jobs in Australia.Director of Creative Strategy - Performance Marketing (Meta Focus)Australia $85,000.00-$110,000.00 1 week agoBoard Director (NED, Voluntary Leadership)Sydney, New South Wales, Australia 1 day agoSenior Demand Generation Director (remote)We''re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr
Job Title
Director of Paid Search CRO