Job Title

Freelance Marketing Data Engineer / Attribution SpecialistContract: ~1 month (project-based) | Start: ASAP | Location: Sydney based | Rate: Flexible - open to discussionI''m looking for an experienced Marketing Data / Attribution Specialist to support a short-term but meaningful data and attribution project for one of our clients. The engagement focuses on building a futureproof, firstparty attribution setup across paid media, web and app environments.The ProjectOur client is designing a reliable attribution architecture that unifies advertising identifiers across the full customer journey from ads to website to mobile apps.Your ResponsibilitiesDefine the best dataflow approach (e.g., Amplitude CDI vs direct warehouse integration)Implement correct identifier capture and routing across platformsIntegrate event data across web, app and ad ecosystemsLay the foundations for a multitouch attribution model using firstparty dataEvaluate and design the optimal attribution and data architectureEnsure identifiers captured onsite flow correctly into GA4, Meta CAPI, Google Ads, data warehouse, AmplitudeImplement event instrumentation and platformspecific routingSupport identity resolution and audience activation use casesRequired Skills & ExperienceStrong experience across Marketing Analytics and Data EngineeringHandson with event tracking & instrumentation, CDPs and MarTech data architecture, data warehousing patterns, identity resolutionSolid understanding of Google and Meta ecosystemsComfortable working independently on a defined projectWhy This RoleShort, welldefined project with real impactWork on modern, firstparty attribution architectureFlexible, freelance engagementIf you''re interested or know someone who''d be a great fit feel free to reach out directly. #J-18808-Ljbffr