Job Title

Role OverviewWe are seeking a proactive, growth-oriented Virtual Assistant (VA) to support the expansion of two purpose-driven social media communities on LinkedIn and Instagram. This role is ideal for a woman who is deeply interested in women''s health, hormonal intelligence, and community-led growth. The VA will work closely with the founder, a former executive and women''s health educator, to help scale audience reach, refine content strategy, and increase engagement while learning alongside a thought leader in female performance, biology, and wellbeing. This is the founder''s first experience working with a VA, so the role will begin collaboratively and evolve over time as trust and systems are established.Scope of WorkCore ResponsibilitiesSupport content strategy and planning for:LinkedIn (thought leadership for executive and high-performing women)Instagram (Australia-focused community for women with endometriosis)Create and schedule platform-appropriate content (graphics, carousels, short-form videos/reels)Adapt messaging and content style to suit each platform''s audience and formatResearch relevant topics aligned with:Hormonal intelligenceFemale performance and leadershipEndometriosis, inflammation, and lifestyle interventionsSupport audience growth, with a strong emphasis on:LinkedIn follower growth (goal: initial doubling from ~2,700 followers)Instagram growth within a specific geographic market (Australia only)Assist with building early-stage brand assets (e.g., content consistency, visual direction) in collaboration with the founderTrack basic performance metrics and identify what content supports growth goalsFuture tasks may also involve direct community engagement (responding to DMs/comments). Note: This may be handed over gradually once trust and familiarity are established.Qualifications & Ideal ProfileFemale candidate (content centers on menstrual cycles, hormones, and female biology)Strong experience with LinkedIn and Instagram content creation and growthDemonstrated understanding of platform-specific content strategiesAbility to think strategically about growth and not just posting for consistencyExperience growing accounts within specific geographic marketsComfortable collaborating with a founder and adapting to evolving workflowsStrongly PreferredInterest or background in:Women''s healthHormones, menstrual cycle awareness, or wellbeingHolistic, cultural, or lifestyle-based health approachesCurious, research-oriented mindsetBrings ideas and insights from their own cultural backgroundAble to provide:Portfolio of past work (sample graphics and short-form videos (reels))Case studies showing audience growth (e.g., follower increases, engagement improvements)Tools & PlatformsPrimary Platforms: LinkedIn, InstagramContent Creation / Editing Tools:Canva (preferred but flexible)PhotoshopCapCut (especially for reels/short-form video)Scheduling and workflow tools may be introduced later as neededShifts & HoursStarting with a minimum of 10 hours per week; flexible shiftTarget Start Date: To be finalized after candidate selection and onboarding #J-18808-Ljbffr