Job Title

Responsibilities About the Team: As part of the ANZ LIVE Operations team, the Creator Manager will own the endtoend strategy and operational execution for a specific creator group within the ANZ LIVE ecosystem. This dedicated role requires the ability to translate data and behavioral observation into scalable operational strategies to drive both revenue and viewership growth. You will design and execute tailored content best practices, cultivate creator community and implement growth initiatives to effectively influence creator actions, accelerate monetization, and ensure the longterm success of TikTok LIVE in Australia and New Zealand. Develop and execute scalable growth strategies for the assigned creator cohort by deeply understanding their behavior, motivations, and the psychology behind their actions. Design and implement operational plans, leveraging data insights to refine tactics across content formats, timing, and feature adoption to drive measurable performance improvements within the group. Translate data understanding on content quality, engagement, and monetization into clear, actionable influence plans (incentives, education, gamification) designed to shift creator behavior toward platform success metrics. Lead the process of content evaluation and insight generation for the assigned tier, creating actionable case studies and best practices to continuously elevate the tiers overall content quality and differentiating creator incubation programs to maximize business results. Drive Creator Community Building initiatives focused on the assigned cohort to establish effective collaboration channels for scalable creator communication, education and incubation. Own and manage key cohort success metrics, including revenue growth, retention, content quality, and progression of creators to higher cohort. Qualifications Minimum Qualifications Bachelors degree with 5+ years in content, creator/community growth, business development, or similar fields. Proven success in scaling creator performance across multiple content verticals and tiers. Demonstrated ability to understand and influence user or creator behavior, moving beyond simple data tracking to strategic growth initiative design. A strong analytical mindset with proficiency in translating business needs into analytical solutions and designing data metrics to measure tier health and behavioral change. Deep understanding of the livestreaming landscape, creator life cycle, and content monetization models. Highly organized with strong project management skills and a bias for action. Preferred Qualifications Passion for TikTok, LIVE streaming, mobile entertainment, and the creator economy. Creative and strategic mindset with a strong foundation in mentorship and coaching. Direct experience in the livestreaming space, with a solid grasp of emerging trends, creator needs, and user behaviors. Diversity & Inclusion TikTok is committed to an inclusive workplace where employees are valued for their skills, experiences, and unique perspectives. We celebrate diverse voices and foster an environment that reflects the communities we reach. #J-18808-Ljbffr