Job Title

The Skin Bar is eleven clinics, a loyal high-value client base, and a clear growth agenda. Founded in 2020 around the science of skin needling, we''ve built one of Australia''s most recognised non-invasive skincare brands and we''re now building the data systems to match. This role owns lifecycle marketing. The brief: bring customers back sooner, more often, and with greater spend per visit. Role Description This role reports to the COO. You own lifecycle marketing the strategy, the architecture, the execution, and the results. Your KPIs touch revenue per client, appointment frequency, and lifetime value. If the numbers move, it''s because of work you built. You are the single point of truth for retention strategy and journey design, segmentation and audience architecture, Klaviyo flow and campaign execution, test design and learning extraction, and revenue attribution across email and SMS. Success Your success is measured on outcomes, not activity. The numbers that matter: revenue per recipient, rebooking rate, time between appointments, and client lifetime value tracked month-to-month. You run structured tests every week and maximise the impact of what is already in market before building something new. What You''ll Do Work from real data including booking records, customer cohorts, and retention curves. Identify where clients drop off and build interventions that fix it. Own the full email architecture: flows, segments, campaigns, and suppression logic. Build and test across post-appointment nurture, lapsed client reactivation, pre-booking intent triggers, seasonal campaigns, and retail upsell sequences. Design psychographic and behavioural segments rather than demographic buckets. Run structured A/B and multivariate tests, documenting what ran, why, the result, and the decision taken. Attribute revenue against booking data rather than platform-reported figures alone. Ship weekly: results, decisions, and next actions in a format leadership can act on. What You Won''t Do Think in Klaviyo-only terms. You consider the full client journey from first visit through long-term retention. Report vanity metrics. Open rate and click rate are inputs, not outcomes. Run long audits before moving. You are executing in week one. Accept platform-reported attribution without cross-referencing booking data. Who We''re Looking For Two or more years in email and lifecycle marketing with demonstrable revenue impact. Deep working knowledge of Klaviyo including flows, segmentation, A/B testing, and deliverability. Strong grasp of customer lifecycle modelling, LTV metrics, and psychographic or behavioural segmentation. A track record of moving rebooking or repeat purchase rates. Comfortable with hard KPIs and weekly performance accountability. Familiarity with Zenoti or similar clinic management software is a plus. We are industry-agnostic. Relevant backgrounds include high-frequency service businesses, fashion or apparel DTC, subscription or membership models, and premium retail. Compensation Base: $85,000 to $105,000 plus superannuation, commensurate with experience. Quarterly bonus tied to KPIs. #J-18808-Ljbffr