Job Title

About the team City of Gold Coasts Marketing and External Communication business unit connects the Gold Coast community with the Council Plan. We deliver effective communication, targeted promotion and strategic marketing that showcases the services, initiatives and programs that support a thriving city. About the role Are you passionate about driving engagement with impactful digital content? The Digital Marketing Content Leader is responsible for managing a team of specialists to deliver high quality, targeted and timely digital content for the City of Gold Coast. Your work will directly contribute to the development of effective strategies that engage and benefit our local community. This role bridges strategy and execution, using data and insights to drive meaningful interactions and increase engagement across social media, email marketing and websites. Collaboration will be central to your success. Youll work closely with internal and external stakeholders to support City initiatives and foster strong, productive relationships. What youll be doing Manage and support a collaborative, high performing team, fostering a culture of safety, respect and wellbeing, and mentoring and developing the team to deliver high quality outcomes aligned to organisational priorities. Develop and deliver digital communication strategies, roadmaps and resourcing to strengthen customer engagement across channels. Coordinate the planning, creation and publishing of high-quality content across social, email and web platforms. Monitor and oversee social media channel management, to ensure proactive moderation and conversation builds strong communities. Develop and optimize email and newsletter programs, including personalisation and automated workflows to drive engagement. Analyse digital performance using analytics and insights to inform and adapt content and engagement strategies. What were looking for: A professional communicator who is analytical and collaborative, with proven digital marketing skills and a passion for delivering quality outputs that make a difference. Youll demonstrate a good understanding of marketing practices, and the ability to balance big-picture thinking with practical solutions. Minimum requirements: Bachelor Degree of Marketing and Communications or Digital Media or equivalent and relevant experience Minimum of 5 years digital marketing experience and 3 years people leadership experience, ideally working within a marketing team in a large, complex organisation Be part of shaping the Gold Coasts future The Gold Coast is inspired by lifestyle and driven by opportunity. We are the second largest Council in Australia. We care about being the most flexible government organisation in Australia. We have a range of benefits to help you create the right balance: 9-day fortnight Flexible work arrangements to suit your lifestyle, including hybrid/work from home options, flexible working hours and locations Personal and professional development courses Access to 350+ fitness facilities through Fitness Passport 4 free confidential counselling sessions a year for you or an immediate family member 1 free nutritionist and financial advice session per year We pride ourselves on our shared mission of being a high-performing, customer-focused organisation which delivers value-for-money services to the community. How to applyTo submit your application, please click apply now and complete the application form. You will be required to upload your resume and a cover letter (no more than two pages) outlining how your skills, experience and personal attributes will enable you to be successful in this role. Please note that you may also be asked to provide relevant qualifications, where applicable. Contact PersonMichelle Field Contact Email ******@goldcoast.qld.gov.au Closing DateSunday 19th April 2026, 11:59pm AEDT Our selection process may include a one-way video interview via Criteria, a face-to-face or virtual interview via Microsoft Teams, reference checks via Xref and additional checks including police checks, employment history checks, qualification checks, pre-employment medical reviews and drug and alcohol testing. Were committed to creating a diverse workplace and inclusive culture. We take pride in people who align with our high-performance principles. We believe that the diverse makeup of our workforce reflects the community we serve. We consider all qualified candidates for employment, irrespective of race, age, religion, gender identity, sexual orientation, disability, or other protected characteristics by law.