Job Title

Associate Director, Visitor Economy Priorities Join Destination NSW,thechampionand voice for the visitor economy within the NSW Government Clerk Grade11/12position with a salaryrange$149,739- $173,174per annum plus superannuation Ongoing rolelocatedin The Rocks, Sydney About the role The Associate Director,Visitor Economy Priorities leads the development and delivery of the NSW Aviation Strategy, NSW Jobs Growth Strategy and NSW Accommodation Strategy, aligned to the NSW Visitor Economy Strategy 2035. The role focuses on shaping practical, evidence-based strategies across aviation,accommodationand workforce growth to help achieve the States visitor economy targets. This includesidentifyingpriority markets and route opportunities to increase airline capacity, supporting long-term careers in the sector, and ensuring accommodation supply meets future demand. The Associate Director, Visitor Economy Priorities manages a team and oversees a significant program of strategic work, including data analysis, business casedevelopmentand funding administration. You will lead the aviation funding model, from setting criteria and assessing applications through to evaluation and reporting. Working closely with airports, airlines, educationprovidersand colleagues across government, you will also provide secretariat support to advisory committees and build strong partnerships to drive coordinated, state-wide outcomes for the visitor economy. About Destination NSW Destination NSW is the champion and voice for the visitor economy within the NSW Government. Spearheading a whole-of-government approach to visitor economy growth, Destination NSW influences and shapes the visitor economy through strategic research, policy and thought leadership, stakeholder engagement and consultation, commercial partnerships and investment in visitor experiences, business support,marketingand events. Destination NSW is also the major investor in Business Events Sydney (BESydney) for the purpose of securing more international and domestic conventions, incentive travel reward programs, corporateeventsand exhibitions. Seefor further details. About You You are an experienced leader who can guideyourteam to deliver high-quality work across complex and often sensitive policy areas. You are comfortable setting clear priorities, managing performance and building capability, while keeping your team focused on agreed outcomes. You have a strongtrack recordof working at a senior level in a large or complex organisation, providing clear, well-reasoned advice to executiveleadersand navigating government processes with confidence. Youbringprovenexpertisein aviation, infrastructureinvestmentand job creation,supported by strong analytical skills.You are confidentmanaging consultations and negotiations with diverse stakeholders,navigating legislative settings and delivertimely,well-considered outcomes inan often changing and unpredictable environment. To learn more about the role, pleaseclick here to download the roledescription. How to Apply Your application must include a cover letter(maximum 2 pages)and an up-to-date resume(maximum 5 pages)that details your capabilities and experience in relation to the above role.Applications must besubmittedvia our recruitment portal; applications will not be accepted by email. Closing Date:Friday, 27thMarch2026[10.00AM] Contact:Laura Steele,Talent Acquisition Partner via Working at the Department of Creative Industries, Tourism, Hospitality and Sport At the Department of Creative Industries, Tourism, Hospitality and Sport we bring vibrancy to NSW by growing our creative industries and workforces, driving strong visitor and night-time economies, ensuring a responsible hospitality sector, and putting arts,cultureand sport at the heart of our communities. Together we: Createsocial and economic opportunities for thestate Support the creation of jobs across the creative, visitor andnight-timeeconomies Prioritise First Nations artists,storiesandculture Ensure arts, culture and sport are at the heart ofevery community to be enjoyed and accessed byall Drive visitation through events,campaignsand visitor experience development Activate our night-time and creative economies to unlock unique precincts and community spaces Deliver a vibrant and responsible hospitality, liquor,racingand gamingenvironment Support NSWs key Cultural Institutions to ensure access for all, enable community experiences and education and preserve the states diverse cultural assets and history We believe diversity across our department allows us to be a true reflection of NSW citizens. We are a respectful workplace committed to diversity, equity, and inclusion. If you do require an adjustment during the recruitment process, pleasenotify uson your application form. A talent pool may be created from this recruitment action for ongoing and temporary roles for this role or similar roles that may become available over the next 18 months.