Job Title

Social Media Content Creator Please note: To be considered for this role, please provide links to your TikTok/Instagram/YouTube account or examples of short-form videos you have made. About usThe Marshmallow Co. is the TikTok viral marshmallow company and the worlds most popular handmade gourmet marshmallows! We make marshmallows in over 40 different flavours and ship them all over the world. We have over 5 million followers on social media, who regularly watch us make, cut, and have fun with marshmallows. Through our social media content we strive to entertain our followers with various styles of video. We love sharing our marshmallows with the world and are on the lookout for someone who will love it as much as we do! Check us out on TikTok, YouTube, or Instagram @themarshmallowco to see what you''ll be doing as our Content Creator About the role We are expanding our content team and are seeking a talented and passionate content creator to join our team and help us reach new customers and build brand awareness across our social media channels, primarily TikTok, YouTube, and Instagram. You will be responsible for developing engaging and creative content that showcases our products and resonates with our audience. Working directly with our Co-Founder and our content team, this is the perfect opportunity to learn on-the-job and help shape our social strategy and personality! This role is based in Wyong on the Central Coast of NSW and working on site is essential. What youll be doing: You''ll be making satisfying viral videos! Develop, write, and produce highly engaging short-form and long-form video content for TikTok, YouTube, and Reels, including but not limited to product demonstrations, challenges, and behind-the-scenes insights Film, edit, and schedule content across the various platforms Build upon the existing community with our audience through creative and compelling storytelling, call-to-actions, and engaging visuals Work alongside internal teams to host live streams and film content for videos, stories, etc Monitor and analyse social media performance metrics to make data-driven decisions to improve our content strategy and develop new ways of growing and reaching new customers Stay up-to-date with the latest trends, challenges, and viral content, using this knowledge to inform content strategies Work with other creators on collabs and partnerships Manage social media accounts and interactions About youYou are an experienced content creator with an understanding of marketing strategies and are passionate about what were doing. You have: 1+ years experience in video content creation for TikTok, Instagram, or YouTube: Proven track record of creating engaging video content on TikTok, Instagram Reels, or YouTube Shorts. Passionate about TikTok and YouTube, you love to have fun and stay on top of trends You''re comfortable both behind and in front of the camera Proficiency in video editing software (Capcut is fine!) Strong understanding of social media platforms, algorithms, and best practices Exceptional creativity, storytelling, and visual communication skills Understanding of videography/photography/lighting Ability to work in a fast-paced environment, meet tight deadlines, and multitask Strong attention to detail Excellent communication and collaboration skills Experience in eCommerce is a bonus A growth mindset LocationThis role will be based out of our HQ in Wyong, NSW How to apply Please apply with your CV, cover letter and a portfolio/link to your previous work. Please provide links to videos you have made or your TikTok/YouTube account. Your application will not be considered without this