Job Title

Enrich Your Everyday Vinarchy. Redefining Wine. Elevating Hospitality.Vinarchy is redefining what wine and fine dining can be. Through a portfolio of globally celebrated brands crafted across Australia, New Zealand, Spain, Italy, South Africa, Chile and the United States, we bring together innovation, creativity and worldclass craftsmanship to deliver exceptional experiencesboth in the glass and at every guest interaction. Ambitious, imaginative and forwardlooking, Vinarchy challenges industry conventions to lead, shape and grow the future of wine. About this Opportunity Our Brand Homes are central to bringing our premium brands to life, delivering worldclass experiences that build advocacy, loyalty and longterm value. We are seeking a Brand Home Manager St Hugo + Grant Burge to lead our flagship Hugo+Burge Brand Home in the Barossa. This is a senior leadership role within our Brand Homes business, accountable for the strategic, commercial and operational performance of one of Vinarchys most important consumer destinations. About the Role Reporting to the Precinct Manager Barossa, the Brand Home Manager has full accountability for the endtoend performance of the St Hugo + Grant Burge Brand Home, leading both Front of House and Back of House (Kitchen) operations. The role delivers a premium wine and dining experience aligned to the heritage, quality and positioning of both brands, while driving strong commercial outcomes and setting the benchmark for excellence across the Brand Home portfolio. Key Responsibilities Include Commercial & Financial Leadership Full ownership of the HugoBurge P&L, delivering revenue, margin and profit targets Lead annual budgets, forecasts and trading plans Accountability for key financial KPIs including revenue, conversion, average transaction value, cost of goods, payroll, SG&A and profitability Identify commercial opportunities and risks, driving continuous improvement Operational Leadership Lead strategies to increase conversion from tasting to purchase and grow spend per visitor Ensure robust stock management, inventory control and POS governance Maintain compliance with HSE, audit and regulatory requirements, embedding a strong safety and accountability culture Brand Experience & Leadership Act as brand custodian for St Hugo and Grant Burge across all consumer touchpoints Build, lead and inspire a highperforming, engaged team through clear coaching, performance management and succession planning Partner with Marketing, Tourism and Commercial teams to activate brand strategy Lead VIP, trade and media hosting as a senior brand ambassador Capture customer data and drive member acquisition aligned to the Distinction Wines strategy Kitchen & Dining Provide strategic leadership of the kitchen and dining offer with the Executive Chef Review performance against KPIs, guest feedback and quality standards Ensure food and wine offerings remain contemporary, premium and wineled Maintain and grow food, wine and service ratings, positioning HugoBurge as a leading Barossa destination Additional Requirements Availability to work across a 7day roster, including evenings and events Ability to cover the Precinct Manager role during planned or unplanned absences Occasional domestic travel and outofhours work as required Experience and Capability To be successful in this role, you will bring: Proven senior leadership experience in premium hospitality, wine tourism or luxury brand environments Strong commercial acumen with demonstrated P&L ownership and delivery of revenue and profit targets Experience leading large, multidisciplinary teams across FOH, BOH and operations Deep understanding of premium service standards, guest experience and brand storytelling Strong capability in conversion, visitation, member growth and customer lifetime value Confidence partnering crossfunctionally with Marketing, Commercial and Tourism teams Experience hosting VIPs, trade and media at a senior level A passion for wine, food and premium brand experiences Behaviours At Vinarchy, how we work matters. In this role, you will demonstrate: Ownership and accountability for results, standards and team performance A strong customerfirst mindset, delivering premium experiences Inspirational leadership that builds capability and future leaders Commercial curiosity and continuous improvement Collaboration across teams and functions Alignment to Vinarchy values: Grow Together, Integrity in Every Drop, Own Our Impact, Simplify to Amplify Why Join Us? Vinarchy is a home for passionate people to do their very best work. We believe in empowering our people and celebrating success. We offer a competitive rewards package and the opportunity to work with a worldclass team. Youll also have access to: Staff wine allowance and access to unique wine specials Paid Parental Leave Access to an extensive online learning library Employee Assistance Program Exclusive employee discounts with national retailers APPLY TODAY! At Vinarchy, we are dedicated to building a diverse, dynamic and inclusive culture and are proud to be an equal opportunity employer. Prospective candidates will be required to provide proof of legal work rights and may be required to undertake relevant, roleappropriate preemployment screening. If you require any reasonable adjustments to participate in the recruitment process at any stage, please let us know. Our Company Values Grow Together Integrity In Every Drop Own Your Impact Simplify To Amplify