Job Title

Were building something differentProFeet isnt a shoe store. And its not just a podiatry clinic. Its what happens when genuine foot expertise and great footwear finally exist in the same place the way they always should have. Founded in 2012, weve grown into a team of podiatrists, footwear specialists, and community builders across six locations, with serious plans to double that footprint. We move with purpose, we care deeply about our clients, and were obsessed with making sure every person who walks through our door leaves better off than when they arrived. Were now building the marketing engine to match. This role is at the centre of it. The roleThis is the day-to-day marketing lead for ProFeet a hands-on role that combines strategic thinking with consistent execution. Youll own the channels, run the calendar, manage our Graphic Designer, and make sure the brand shows up with the same quality and confidence across everything we do. Youll work closely with our leadership team on strategy, creative direction, and campaign planning. Youll also own the commercial performance layer making sure our marketing activity connects to revenue, not just reach. This isnt a coordinator role. We need someone who can think brand first, then execute and evaluate the plan without needing to be managed closely. What youll be doingMarketing rhythms and calendar Youll own the marketing calendar building the weekly and monthly rhythms that keep the team producing consistent, quality output. Content approvals, campaign scheduling, team coordination. A cadence that runs reliably and scales as the team grows. CRM, EDM and SMS We have a combined podiatry and footwear database of 60,000 to 80,000 people with a limited communications strategy. Thats your opportunity. Youll build segmented EDM and SMS sequences in Klaviyo turning passive contacts into active customers across both podiatry and footwear. Youll own the full campaign journey: narrative, segmentation, subject lines, performance review, and iteration. Social media Youll lead our social media strategy and guide the delivery across priority platforms (Instagram, Facebook) with a part time team of social media specialists. You understand what good looks like and youre comfortable writing captions, planning content, and coordinating with the Graphic Designer to make sure creative and copy land together. Paid media Youll plan and manage paid campaigns across Meta and Google briefing creative to the Graphic Designer, writing ad copy, uploading and trafficking campaigns, and reporting on performance with honesty and clarity. You think in terms of conversion and ROI, not just reach. Website and ecommerce Youll be native to ecommerce. With a remit to ensure the on-line web experience is aligned to the marketing plans. Youll lead the ideation and on-going creative process to optimise the on-line environment with the support of a graphic designer and ecommerce product specialists. Cross-referral marketing One of ProFeets most important commercial levers is the connection between podiatry and footwear. Youll develop and execute assets and campaigns that actively move patients toward footwear and footwear customers toward podiatry across email, social, paid, in-store signage, and the website. This isnt a side task. Its central to how the business grows. Community Engagement Were active in our communities run clubs, school visits, sporting clubs, and local activations. Youll shape the strategy for the community programme and lead our activation strategy for the Geelong Running Festival. You measure impact, not just effort. Ambassador Programming Shape and manage our ambassador and partner relationships including briefing ambassadors on brand representation requirements. Brand and creative production Youll brief the Graphic Designer clearly and consistently, making sure every asset that goes out reflects the ProFeet brand and is aligned to guidelines. Youll coordinate any creative production needs managing potential asset lists to ensure we create exactly whats needed for ads, the website, and social. You dont need to be a designer. You need to know what good looks like and communicate it well. What youll bring Solid experience in a brand or marketing manager role youve owned channels and built campaigns, not just assisted on them Klaviyo or equivalent CRM platform experience you know how to build a segment, write a sequence, and improve it based on results Paid social and Google Ads experience with measurable commercial outcomes Shopify confidence youre comfortable in the backend and can manage a live ecommerce store without hand-holding Strong copywriting skills you can write a subject line, a caption, and an ad that all sound like the same brand A genuine feel for community youve activated events or brand moments that felt real, not just scheduled Experience briefing and managing a creative or design resource Strong organisation and follow-through this role touches a lot, and nothing falls through the cracks on your watch Ai - playing with various Ai tools, curious to learn and optimise A warm, solutions-first communication style that fits how we work What success looks like in this role The marketing calendar is running reliably with consistent weekly output across email, social, and paid The podiatry database is segmented and active, with campaigns driving measurable engagement and conversion Paid campaigns are performing with clear reporting and a test-and-learn mindset The ProFeet website is current, commercial, and campaign-ready at all times Cross-referral is happening as a result of deliberate marketing activity, not just word of mouth The Geelong Running Festival activation is planned and in market The Graphic Designer is well-briefed and producing on-brand work efficiently What we offer A genuine seat at the table youll work directly with senior leadership and have real ownership of your remit A business with strong bones, a clear growth plan, and a brand story thats genuinely worth telling A team thats humble, hungry, and smart and means it Sound like you?Tell us who you are, what youve built, and why ProFeet feels like the right next move.