Job Title

Join a wellknown, respected local organisation that work to support Tasmanian''s Your new companyHays is excited to be partnering with a well-known Tasmanian organisation who is seeking a Digital Marketing Specialist to execute, optimise and evolve digital activity across owned, paid and earned channels. This role offers the opportunity to work in a data-led environment where performance, innovation and responsible use of emerging technologies are central to success.Your new roleReporting to the Digital Marketing Manager, youll be hands-on across the full digital mix, planning, launching, optimising and improving campaigns across owned, paid and earned channels. Working closely with internal teams, youll help bring content to life while keeping performance, compliance and brand consistency front of mind.No two days will look exactly the same and thats the point! Your key responsibilities will include: Execute and optimise digital campaigns Support & execute with internal teams to align timing, content, and mar-tech integration. Monitor ROI and analytics for channel optimisation Contribute to AI-informed SEO strategies including voice and generative search optimisation. Maintain campaign calenders, trackers, and digital assets checklists What you''ll need to succeedAs the ideal candidate, you will have proven experience of executing campaigns across paid, owned and emerging platforms. With confidence to turn data or numbers into that aha moment. Experience with CMS platforms, Google Analytic, Google Tag Manager with a curiosity for AI and emerging trends. You''ll be a proactive, solution-focused multitasker who is adaptable, detail-oriented and quick to learn, with the ability to navigate changing priorities while maintaining accuracy and quality.What youll get in return Youll be joining an iconic Tasmanian organisation based in Hobart, working alongside a collaborative, high-performing team. With the space to innovate, contribute ideas and make a real impact, this role offers the opportunity to showcase your strengths while continuing to grow and evolve your digital expertise. What you need to do nowTo apply or to find out more about this exciting Hobart opportunity, please contact Macey Hope on 03 6108 5*** or **********@hays.com.au Tasmania''s only dedicated marketing recruitment consultant, for a confidential conversation.If you''re interested in this role, click ''apply now'' to forward an up-to-date copy of your CV, or call us now.If this job isn''t quite right for you, but you are looking for a new position, please then feel free to reach out for a further career discussion.#2991995