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Job Title


Sales Representative - Outer West Melbourne


Company : PFD Food Services Pty Ltd


Location : Geelong, Australia


Created : 2026-05-02


Job Type : Full Time


Job Description

Benefits Play a key role in supporting the Australian economy. Discounted food, travel, entertainment, gym membership, staff parking and more. Hybrid working environment. Company For 81 years, we''ve achieved success through our ability to innovate, placing a clear emphasis on how we best serve our customers needs. As demand continues to grow, we have expanded rapidly, now delivering a superior range of dry goods, frozen and chilled products, fresh seafood and meat, confectionery, paper products, and cleaning solutions. In recent years, weve seen significant growth and invested in our systems and processes, building a close partnership with Woolworths Group that has continued to deliver high-quality service for our customers and suppliers. In 2024, Woolworths moved to a 100% interest in the PFD business, bringing PFD exciting opportunities as a strategic part of the Group. Sharing expertise across both teams will ensure our continued success and drive further growth and unlock our collective potential. About this Position Based in Lara (Geelong), this role is responsible for managing and growing customer relationships within a designated territory (Outer West Melbourne region), driving sales performance and delivering excellent service outcomes. Youll work closely with customers to understand their needs, present products effectively, and identify new business opportunities. Candidates with a chef background or strong food industry experience are highly regarded, bringing valuable functional product knowledge and credibility when engaging with customers. This is a great opportunity to join a supportive business with a strong market presence and room to grow. Key Responsibilities Manage and grow sales and margin performance across an assigned territory, in line with budget targets. Develop strong customer relationships, protecting base business while driving basket growth and retention. Identify and convert new business opportunities through effective planning and targeted sales activity. Promote and sell the full foodservice product range, supported by supplier partnerships and promotional programs. Use sales data and insights to plan activity, optimise margins, and support continuous improvement with customers. What Were Looking For Strong foodservice industry background (chef experience as highly desirable). Highly organised self-starter and go-getter who can plan, prioritise and manage a territory effectively. Strong communication skills with the ability to build lasting customer relationships. Commercially astute, with a focus on sales growth, margin optimisation and results. Confident using digital tools, tablets/laptops and Microsoft Office (training provided). Team player with a positive attitude and commitment to safety and compliance. What PFD is Offering the Successful Candidate We are offering competitive remuneration, superannuation and other staff benefits (such as discounts on staff purchases, discounted accommodation, health insurance and banking). As part of this position, we are also offering participation in an incentive program. Culture & Values Customer Focus: Know your external and internal customers. Gain and preserve their confidence because we can only be successful if our customers are successful. Respect: Treat people at work and in the community as they would like to be treated. Act safely, responsibly, and ethically. Passion: Share the passion of making us a successful and dynamic company. Lets celebrate successes. Simplicity: Lets minimise the complications of doing business so customer services are on time, accurate and reliable. Share ideas to improve our company. Leadership: All of us can be leaders in our day to day working lives. Bring out the best in yourself and the people around you. Do what you say you are going to do. PFD Food Services is committed to being an Equal Employment Opportunity employer. #J-18808-Ljbffr