Job Title

Are you a director-level lead gen specialist who knows how to build full-funnel systems that generate qualified leads at scale - and wants to run the full client strategy through an AI system that actually works? Webprofits is a leading performance marketing agency with 20 years running paid media and growth strategy for high-growth businesses. We manage millions in ad spend across Google and Meta for businesses focused on driving qualified leads and pipeline at scale. But here''s the thing - we don''t work the way most agencies work... HOW WE WORK Every person at Webprofits runs their client work through Claude Code. Not as a side tool. As the primary environment where the work gets done. What does that look like in practice? We build skills - reusable workflows coded as MD files - that connect directly to Google Ads, Meta Ads, GA4 and Klaviyo through MCP integrations and API keys. These skills let us get to the point of impact faster, make decisions faster, and help clients grow by increasing the volume of quality output while simultaneously reducing the time it takes to produce it. We are constantly solving problems at scale through Claude Code terminal. Skills that compound. We build reusable skills for every part of the workflow - keyword research skills that surface intent clusters and negative keyword opportunities, auditing skills that identify wasted spend and conversion blockers, reporting skills that pull live data and produce client-ready performance reports. Every skill gets shared, refined and reused across the team. Live data, no dashboards. When you want to know what''s happening in an account, you ask Claude Code and get the answer in seconds. No waiting for someone to build a Looker dashboard. No exporting CSVs. The data is right there in your terminal. Ad copy at volume. We build skills that analyse search terms, generate RSA headline and description variants, test messaging angles, and brief Meta lead gen creatives - all informed by live account performance data and quality signals. Style guides and strategy as living systems. Keyword strategies, audience targeting frameworks, landing page messaging guides - these aren''t static documents. They''re active context that Claude Code references every time new work is produced. From skill to automation. Once a skill is proven through manual use, it becomes an N8N workflow. Daily health checks across all accounts, search term monitoring, CPL flags - running automatically every morning before you open your laptop. This isn''t about replacing the thinking. Our first AI principle is "AI never does the thinking for us." It''s about removing every piece of friction between having a strategic idea and executing it. The goal is always the same - 10x the volume of quality output at half the time or less. We''re building shared skills, cross-client performance hubs and intelligence systems - and every person on the team is contributing to that. THE ROLE Youll own the full lead gen growth strategy for a portfolio of clients - leading client relationships, driving lead volume and quality, and coordinating a cross-functional Webprofits team across paid media, creative and funnel strategy. This is a full strategy role. You need to know how to build lead gen systems that work - from keyword and audience strategy through to funnel architecture, landing page performance and lead quality. And you need to run all of it through Claude Code. You wont just be managing campaigns. Youll be building the full operating system for each client - keyword libraries, ad copy frameworks, funnel maps, reporting dashboards - all running through Claude Code. REQUIREMENTS The successful candidate will be able to demonstrate passion and proven experience with: Google Ads - your primary channel for capturing high-intent leads Search campaign strategy: keyword research, match types, ad copy, extensions, bid strategy Lead volume and CPL optimisation at scale Conversion tracking, UTM frameworks and attribution setup Performance Max and Display for lead gen objectives Meta Ads for lead generation Lead gen campaigns: instant form ads, lead magnet funnels, awareness-to-conversion strategy Audience strategy: prospecting, retargeting and lead nurture sequencing Creative strategy for lead gen: static ads, video scripts, landing page alignment Full lead gen and funnel strategy Landing page strategy and CRO fundamentals - what makes a lead gen page convert Lead quality assessment: working with clients on sales handoff, lead scoring and pipeline contribution Funnel architecture - mapping paid media across every stage of the buyer journey Understanding the relationship between CPL, lead quality and revenue outcomes Direct-response copywriting and landing page builds Writing direct-response copy that converts - headlines, hooks, body copy, CTAs across landing pages and funnels Understanding consumer psychology: what drives people to take action, how to structure an argument, how to handle objections in copy Building landing pages from scratch - not just briefing a designer, but writing the copy, structuring the page and producing the deliverable Knowing what makes a funnel convert at each stage - from ad click through to lead submission and beyond Ideally you''re already running client work through Claude Code terminal. If you''re an exceptional marketer who''s excited to build this way, we''ll get you up and running Willing to build and share reusable skills, prompts and workflows with the team Understands that the best use of AI is to remove friction from execution, not to replace strategic thinking In this role you will also be required to: Build and maintain client-specific keyword strategies, ad copy libraries and performance reports using Claude Code Optimise and manage campaigns across Google Ads and Meta Ads Conduct research into target audiences, competitors and search intent that orientates campaign strategy Prepare performance analysis reports and make strategic recommendations Read and articulate performance data for internal and client-facing reporting Share your knowledge and experience with the greater Webprofits team Contribute skills to the shared Webprofits skill library WHAT YOU''LL GET A 20-year agency that moves like a startup. We''ve been in digital marketing since 2006, but we''re rebuilding how agencies work from the ground up. You''ll be part of that. Tools that actually work. MCP connections to every platform. Shared skills across the team. Custom dashboards. Automated monitoring. You''ll spend your time on strategy and creative, not data wrangling. A team that builds together. We share what we''re building, align on sprints and push each other to innovate. This isn''t siloed work. Remote-first with real flexibility. Want to go to the gym in the middle of the day and work later in the evening? That''s fine. Need to pick up your kids from school and spend some time with them and then make it up at night? That''s fine too. We offer flexibility and autonomy if you''re great at what you do and are highly communicative about your schedule. A path to being #1. Our goal is to be the #1 performance marketing agency in Australia. We''re focusing all of our efforts into achieving that goal. If that excites you, we should talk. Simply put, you need to LOVE the work and be great at it. And you need to be excited about doing it in a way that most agencies haven''t figured out yet. #J-18808-Ljbffr