Job Title

Are you a passionate, insights driven marketer ready to take ownership of one of Australias most iconic food brands?Were looking for a Brand Manager to champion the Primo Bacon portfolio, bringing strategy, creativity, and commercial acumen together to deliver category leading results.In this role, you''ll execute brand strategy, lead innovation from concept to launch, and collaborate crossfunctionally to bring best in class go to market plans to life. If you thrive in a fast-paced environment and love turning insights into impact, this is the opportunity for you.Key ResponsibilitiesSupport the development and execution of strategic brand plans that strengthen brand equity and drive category growth.Translate consumer and market insights into actionable recommendations that guide brand positioning, innovation priorities, and marketing activities.Work with creative, media, and crossfunctional teams to deliver integrated campaigns on time, on budget, and supported by robust brand tracking.Lead new product development and renovation projects from ideation through to launch, ensuring alignment with Stage Gate and IBP processes.Partner with Sales to deliver strong go to market plans that maximise in store visibility and shopper engagement.Monitor sales performance, market share, ROI, and promotional effectiveness to identify opportunities and potential risks.Optimise campaign and brand strategy based on inmarket results and performance insights.Manage the brand budget end to end, ensuring strategic allocation, accurate forecasting, and strong ROI across all initiatives.What Youll BringDegree in Marketing, Business, or Commerce.3 - 5 years FMCG experience, ideally within food or beverage.Demonstrated success delivering brand marketing and innovation initiatives with measurable business impact.Strong storytelling and influencing skills with stakeholders across all levels.A consumer centric, data driven mindset and strong commercial acumen.Experience managing integrated campaigns from briefing to media activation and inmarket optimisation.A resilient, proactive, and collaborative working style with excellent attention to detail and time management.Why Join PrimoAt Primo, were committed to creating a workplace where people feel supported, valued, and connected. Youll also enjoy:Discounts on health insurance and a range of leading retail partnersExclusive savings at the Primo onsite butcher & deli shopFree onsite parking for an easy commuteA major FMCG business with longterm career growth and development pathwaysMarket leading brandA collaborative culture focused on continuous improvement, growth, and excellenceReady to Make Your Mark?If you''re excited to shape the future of the Primo Bacon portfolio, wed love to hear from you.Apply now and help us bring Australias favourite bacon to even more tables. #J-18808-Ljbffr