Job Title

Vinarchy - Redefining wine.Established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy brings the best of these historic wine businesses into an exciting future, as one, new, exceptional global wine company.Managing the entire wine supply chain - from grape to glass - Vinarchy produces wine in Australia, New Zealand, Spain, Italy, South Africa,Chileand the United States, with employees inalmost everycontinent around the world.Vinarchysdiversified portfolio includes our global pillars Jacobs Creek, Hardys, and Campo Viejo, alongside growth drivers - Grant Burge Wines, Stoneleigh, Jam Shed,BrancottEstate, Mud House, St Hugo, StHallettand Petaluma - that are accelerating the category globally.Croser,Tatachilla, Greasy Fingers,Cupio,Tapabrava, Castillo de Ibiza, J-Harden and Dolly Wines are the future stars driving the industry forward, whileYsios, Church Road and Bay of Fires are fine wine jewels crafted by some of the worlds best winemakers.Innovative,ambitiousand imaginative, Vinarchy challenges the conventions of the industry to lead, shape and grow the future of the wine category.About the OpportunityWe are on a journey to builda unifiedandintegrated organisation, guided by shared values and common goals OneVinarchy.Our aim is tosimplifyprocesses,removeduplication,strengthencollaborationandoptimise efficiency,ensuring human and financial resources are used sustainably.Our goal is tonurturepurpose-driven teamsthatcollaborate efficientlyto achieve the best outcomes for our organisation, customers, and consumers globally.To enableOne Vinarchy,severalroles have been created to support our future operating model.We are now inviting expressions of interest for the role ofBrand Manager, Creative Strategy & ContentwithinCommercial ANZ, based inSydneyon afull timepermanentbasis.About the RoleTheBrand Manager, Marketing Specialism (Creative Strategy & Content)plays a key role in enabling One Vinarchy. Reporting to theHead of Content & Creative, East, this role supports the delivery of the creative and content agenda for a defined set of Vinarchy wine brands.Working closely with the Senior Brand Manager, Content & Creative, the role translates brand strategy into distinctive, channelready content and ensures consistent, highquality execution across social, digital, trade and owned channels.Key ResponsibilitiesDefine creative strategy and content pillars for assigned brands, translating portfolio positioning and guidelines into clear briefs, annual content roadmaps and KPIsPartner with Brand teams to align creative platforms with 13 year brand strategies and annual brand plansLead endtoend development of campaign and BAU assets across film, static, digital, social, trade and POS, safeguarding brand standardsCreate platformnative content for organic social channels using tools such as CapCut, Canva and Adobe Creative Suite, delivering timely and culturally relevant contentOwn daytoday management of organic social channels, including publishing, moderation and community engagement, and optimise performance using insightsTranslate brand strategy into integrated, omnichannel creative across paid, owned, earned and retail environments, supporting innovation and renovation launchesRun disciplined project and traffic management, coordinating timelines, suppliers, budgets and workflows to deliver on time and on budgetEnsure compliance with alcohol marketing codes, IP usage, privacy and data requirements, maintaining robust approvals and documentationExperience/CapabilityBachelors degree in Marketing, Communications, Design/Visual Communications or a related field (or equivalent experience)58+ years experience in brand management and/or creative or content leadership roles within FMCG or beverages; wine experience highly regardedProven experience delivering integrated creative from brief through to inmarket activation across digital, social, trade and POSHandson capability creating, editing and publishing platformnative social content using CapCut, Canva and Adobe Creative SuiteStrong understanding of social platforms including Meta, TikTok and emerging channels, with knowledge of content formats and engagement mechanicsExperience managing content governance, asset libraries, version control and approvalsStrong project, production and workflow management skills, including agency and supplier coordinationCommercial acumen with experience managing creative/content A&P budgets and tracking ROIBehavioursAbility tooperateeffectively in a changing environmentStrong collaboration and communication skillsDetail-focused,proactiveand eager to learnAlignment to Vinarchy values and ways of workingWhy Join us?We offer a competitive rewards package and the opportunity to work with a worldclass team.You will also have access to:Annual wine allowance and access to unique wine specialsPaid Parental LeaveGo Beyond Day - make a difference in your local communityAccess to an extensive online learning libraryPrivate Health Insurance Discounts & Annual Flu Vaccination ProgramEmployee Assistance Program & Various exclusive employee discountsReady to redefine your future?APPLY TODAY!At Vinarchy, we are dedicated to building a diverse, dynamic and inclusive culture and are proud to be an equal opportunity employer.Prospective candidates will be required to provide proof of legal work rights and may be required to undertake relevant, role-appropriate preemployment screening.If you require any reasonable adjustments to participate in the recruitment process at any stage, please let us know.Our Company ValuesGrow TogetherIntegrity In Every DropOwn Our ImpactSimplify To Amplify #J-18808-Ljbffr