About:This role is for copywriters with hands-on experience writing direct response and conversion rate optimization copy. Youll write headlines, CTAs, landing page copy, and email sequences and optimize them through high-volume A/B testing.The Impact Youll Make:Drive exponential revenue growth by merging human creativity with AIpowered precision to create conversionfocused content at scaleAmplify our brand voice across all digital channels, ensuring every AIassisted message is onbrand, persuasive, and helps Americans discover their perfect sleep solutionsWhat Is In It For You:This isnt just another copywriting role. This is your chance to become a true industry architect.1. Master the Future of Conversion Copywriting:Youll become one of the worlds leading experts in AIpowered conversion optimization. While others are still learning basic AI tools, youll be engineering sophisticated prompt systems that generate highconverting copy at scale. Youll build feedback loops that make our AI smarter with every test, creating a compounding advantage that multiplies your impact. In 12 months, youll have more practical AI copywriting experience than 99% of marketers will gain in 5 years.2. Partner with the 1%:Top 5 Mattress Brand in the USA with Over $1 Billion USD in SalesWork with Forbes Council Member CEOGain firsthand exposure to strategic decisions and highvelocity execution that drives a global brand.3. Embrace Radical Flexibility:Work from anywhere in the world. We value output over hours logged and trust you to deliver from wherever you do your best work.4. Become a Testing Velocity Machine:Most copywriters launch 12 tests per month. Youll launch 1015. Youll master the art of rapid experimentation, developing intuition for what converts that only comes from seeing hundreds of tests play out in realtime.Your DaytoDay MissionCraft & Refine AIPowered Copy: Use generative AI tools to rapidly produce initial drafts and creative variations for landing pages, emails, ads, and social media, then apply your expert touch to edit, enhance, ensure brand alignment, and optimize for conversionMaster the Art of the Prompt: Develop and iterate on sophisticated prompts that translate customer insights, data, and brand guidelines into highquality, conversionfocused outputsAccelerate A/B Testing: Collaborate with the CRO team to design, launch, and analyze a high volume of A/B tests, leveraging AI to generate hypotheses and copy variants fasterBuild a Smarter Content Engine: Analyze performance metrics to refine copy and feed learnings back into prompt libraries and AI workflowsEstablish Best Practices: Stay at the forefront of AI copywriting technology and prompt engineering, documenting and sharing learnings for the entire marketing teamManage Prompt & Asset Libraries: Curate and maintain a central library of highperforming prompts, copy frameworks, and content assetsWhat Youll Need:3+ years of experience in directresponse or conversionfocused copywriting, with a proven portfolio of resultsAt least 1 year of handson experience using generative AI tools in a professional marketing context to create and optimize contentDeep knowledge of CRO principles, A/B testing methodologies, and data analysisProficiency in prompt engineering: ability to guide AI to produce onbrand, persuasive, and contextually relevant content that meets specific conversion goalsAn analytical and experimental mindset, with a passion for using data to find what worksFamiliarity with AIpowered testing platforms/dashboards and analytics tools (e.g., Google Analytics)Exceptional editing skills and a meticulous eye for detailAbility to thrive in a fastpaced environment, managing multiple projects and adapting quicklyThe Puffy DNAWere restless, perpetually hungry, and fastpaced, driven by an unwavering belief that we can outperform any competitor regardless of their size.Be the Owner: We dont hire employees; we welcome owners. Youre accountable for results, not activity.Execute with Urgency: We thrive in highstakes environments by making thoughtful decisions quickly and acting decisively.Demand Excellence: We solve the hard problems that others cant, pushing the boundaries of our craft.Be AIFirst: Daily multiturn AI conversations challenge your assumptions.Go AllIn: When the mission demands it, we rally as one team to cross the finish line.Monthly performance bonuses (up to 10%)Comprehensive medical, dental, and vision insuranceGenerous Paid Time Off (PTO) + Public holidaysAI First organization with access to AInative tool stackRemote First: Work from the comfort of your home officeInternational team collaboration (14+ nationalities)The Leaders Club: Opportunity for selection to an elite lifestyle transforming recognition program featuring premium wellness memberships, exclusive professional networking events, and annual leadership retreatsWe Are Champion: Monthly recognition program with gift vouchers and companywide celebration for exceptional contributions #J-18808-Ljbffr
Job Title
Copywriter