POSITION MANDATEThis position leads the Marketing function for Rayhawk. The role is responsible for developing and delivering all aspects of how the companys products are brought to market with the primary goal of driving a pipeline of new opportunities and revenue for the business. Main areas of ownership include: Market Intelligence Defining and leading Go-To-Market (GTM) strategies Developing and executing marketing campaigns Brand management Product value-based pricing strategy Product Marketing Communication and public relations Partnership managementWHAT YOU WILL DO Lead the Marketing team, ensuring that it operates effectively and executes on goals. Provide mentorship, guidance, and support to members of the Marketing team Prepare and maintain the Marketing budget, ensuring that ROI is measured and optimized Conduct insightful market research to better understand Rayhawks target market and alternativesin the industry, and apply this intelligence in shaping product and sales strategies Stay up to date with trends in the market and relevant customer challenges and use thisinformation to inform Marketing strategies Develop and lead the GTM strategy for Rayhawks products Own Rayhawks pricing strategy Build and maintain a compelling brand identity for Rayhawk that resonates with our target marketand enforces the companys values Create and implement a comprehensive marketing plan to promote Rayhawk, and drive newopportunities, and increase brand awareness. Develop sales and product marketing collateral Identify and execute effective marketing campaigns across various platforms Oversee the creation of engaging content including industry whitepapers, social media content, casestudies, videos, and other customer enablement materials Manage digital marketing campaigns across social media, search engines, email, and other channels.Monitor campaign performance, analyze key metrics, and adjust strategies to maximize ROI anduser acquisition. Develop relationships with key influencers and industry experts to generate press coverage andpartnerships. Coordinate PR activities such as press releases and media appearances Manage event strategies including webinars and tradeshows. Coordinate trade show attendanceand represent Rayhawk at eventsPrepare, analyze, and report on Marketing and Sales metrics that support effective planning,performance measurement, and decision-making Ensure the development and maintenance of systems and databases that efficiently trackrelevant Marketing information and metrics. Partner with others from the Product, Sales, and Finance teams to ensure a unified GTMapproach Communicates and models the organizations mission, vision and core values. Actively encouragesbehaviors and initiatives that reflect the mission, vision and core values. Assist with other special projects as neededKEY PERFORMANCE INDICATORS Lead generation Pipeline metrics Conversion rates Sales revenue Customer acquisition cost Marketing Campaign ROI Customer lifetime valueWHO YOU ARE Highly motivated, proactive, and enthusiastic Extremely passionate about your work Interactive and eager to work in collaboration with other team members across an organization Very organized with strong project planning and execution skills, as well as the ability to continuallydrive process improvement Dependable and trustworthy - you dont cut corners, you do what is right and use your ownjudgment in a sound manner Be an engaged communicator, focused and driven with a keen sense of purpose and urgency Big picture strategic thinker, and execution-oriented team leader that is also willing to roll up yoursleeves to get things doneWHAT YOU BRING TO THE TEAM Bachelors degree in Marketing, Business, or a related field 10+ years experience in Marketing roles 5+ years experience leading Marketing function in a high-growth environment Proven success in product marketing management, launching new products or services, andexecuting GTM strategies that drove revenue growth Previous experience in agriculture, technology, or transportation sectors considered an asset,including past experience developing a value-based pricing strategy for these industries Deep understanding of content, digital, and event marketing strategies in a B2B enterprise salesenvironment Strong creative thinking and ability to develop innovative marketing campaigns, a track record ofout-of-the-box ideas that drove significant growth director of Marketing Analytically strong with experience in tracking marketing campaigns and pulling actionable insightsfrom data.
Job Title
Director of Marketing