Job Title

The BasicsCompany HQ: Strathroy, ONWork Location: Strathroy, ONSalary: $100,000 to $110,000Opportunity: This job posting is for one of tbk's valued clients, Bluewater Trailers. As Ontarios largest trailer dealer, Bluewater Trailers is a family-run business known for exceptional customer satisfaction and industry-leading innovations. Were assisting them in their search for a talented Senior Marketing Manager to join their growing team and lead their marketing initiatives.About Bluewater Trailers: Bluewater Trailers is Ontarios largest trailer dealer, known for outstanding customer satisfaction with over 1,000 Google reviews and a remarkable 4.9-star rating. As a growing family-run business, we were the first in Canada to offer an online 'build & quote' tool, and an upgraded version of this tool is set to launch next year. Were looking for a talented Senior Marketing Manager to join our team and help us deepen connections with our audience, drive growth, and elevate our brand.About the Role: As the Senior Marketing Manager, youll own and drive Bluewater Trailers marketing initiatives in a role involving day-to-day onsite collaboration. This position is ideal for a versatile marketing professional with 10+ years of experience eager to make a meaningful impact. With the support of an agency for strategic guidance, youll lead multi-channel campaigns, develop strategies for both B2B and B2C markets, create engaging content, and present performance insights to senior leadership.Key Responsibilities:Digital & Traditional Marketing: Lead cross-channel advertising campaigns to drive leads and expand brand visibility.Social Media Management: Engage with our community; develop and manage content, including video production and editing.Email Marketing: Design targeted email campaigns to nurture leads and boost conversions.B2B & B2C Strategy Development: Tailor marketing strategies to reach niche markets, such as lawn maintenance businesses.Reporting & Analytics: Create and maintain dashboards in Looker Studio to share key insights with senior leadership.Messaging & Copywriting: Develop messaging that resonates across B2B and B2C segments.SEO & Website Maintenance: Manage onsite SEO, optimize the website, and enhance the user experience.Technical Skills:Analytics & Reporting: Google Analytics, Google Search Console, Looker StudioAdvertising Platforms: Meta Ads (Facebook/Instagram), Google AdsSEO: Onsite SEO strategy and optimizationContent Management: Familiarity with CMS tools like WordPressEmail Marketing: Proficiency in email platforms (e.g., Mailchimp, HubSpot)Social Media & Video Tools: Experience with organic social media management, video creation, and editing tools (e.g., Adobe Premiere, Canva)About You:Experience: 10+ years in a marketing role, ideally with agency or in-house experience.Data-Driven: Proficient in analytics, reporting, and performance presentations.Creative & Strategic: Skilled in designing campaigns that resonate with diverse audiences.Ability to work on-site: This role is 100% on-site, five days per week.Why Bluewater Trailers?:Compensation & Benefits: Competitive salary of $100,000 - $110,000, with benefits.Work-Life Balance: We believe in a healthy work/life balance for all employees.Team Culture: Be part of a supportive team with monthly lunches and regular team-building activities.Growth & Innovation: Join a business leading the industry in customer-focused innovation.Family Environment: Work within a friendly, family-run business committed to long-term employee success. #J-18808-Ljbffr