Job Title

Proudly Canadian-owned, Enercare is committed to providing the best services, solutions and advice to make customers homes as comfortable as they can be. With Enercare Advantage, we provide affordable clean air and water solutions for homes and workplaces. We are committed to operating in an environmentally responsible way, including keeping as much waste out of landfills as possible, and giving back to the communities where we live and work. Enercare is about putting people first by listening to our customers, continuous improvement and making our organization a destination for building peoples careers.Come and join one of North America's largest home and commercial services and energy solutions companies! We offer comprehensive benefits, a DC Pension Plan and savings match plan. If you are passionate about joining an organization committed to delivering 5 Star Customer Service, we would love to hear from you.Summary:Supported by the Sr Marketing Digital Marketing Manager, the Manager - Paid Search will be a vital member of the Brand & Digital team in the Home Services division of Enercare. This individual will help manage Enercares paid media activities with a primary focus on paid digital acquisition. This individual will be responsible for analyzing and optimizing campaigns with our digital agency to drive the highest quality leads and appointment for every search.This is a great opportunity for a customer-centric, data-driven, process-oriented, performance oriented, demand-generating expert looking to join a growing organization positioned to be the premier provider of essential home, commercial services, and energy solutions in North America.Key Responsibilities:PlanningRegularly assess market and competitive conditions to help contextualize line of business performance for key stakeholders.Work cross functionally with Product Marketing, Marketing analytics, CBM team and Contact Center teams on projects to drive business goals, uncovers opportunities, and deliver solutions with measurable output for leads and booked appts growth.Provide marketing projections on yearly, quarterly and monthly basis taking into account advertising marketing rates (CPC), conversion rates and competitive landscape in search and social auctions.ExecutionSupport line of business media activity (analyze business results, drive agency tactics and performance reporting).Tie media optimizations to weekly and monthly business performance to ensure media efforts track to increasing in the relevant business goal.Regularly monitor, optimize and account for media budgets to deliver planned leads to budget goals.Formulate and execute tactics to counter competitive pressure through updated offers, testing different ad products, testing bidding algos, testing landing pages, audience targeting and budget levels.Contribute to forecasting leads and business impact for media tests and scenarios.Review and process media invoices for payment to vendors in a timely manner.ResultsPresent Demand Generation media results and insights to the marketing team on weekly basis.Present Next Actions summary to scale up positive outcomes or correct downward trends.TeamBe the subject matter expert on demand generation media channels and provide concise, relevant, and actionable POVs and action plans to support strategic growth initiatives.Qualifications:5+ years in paid media including paid search, paid social and programmatic channels.High proficiency in spreadsheets, excel formulas, data automation and visualizationIntermediate-level experience with Google Ads, Bing Ads, Meta, and Google Analytics 4, etc.Ability to critically analyze data & provide recommendations.Ability to work in a fast paced and demanding environment.Experience with Call Tracking Platforms including Invoca, Switch and Call Rail.Experience with SalesForce Marketing Cloud a bonus.Experience with Adthena or similar tool an asset.Enercare is an equal opportunity employer. We are committed to equal employment opportunity regardless of race, colour, ancestry, national origin, religion, sex, age, sexual orientation, gender identity, citizenship, marital status, disability, pregnancy, military status, protected veteran status or other characteristics protected by applicable law. Enercares recruitment process includes accommodation for applicants with disabilities in accordance with applicable provincial accessibility laws and regulations. All accommodations will take into account the applicants accessibility needs due to disability and are available upon request.