Job Title

Atlantic Aqua Farms is a successful and growing mussel and oyster aquaculture business primarily based in Prince Edward Island, Canada. Committed to customer service and quality products for 35 years, Atlantic Aqua Farms is North Americas number one grower and processor of the widely recognized, high quality Prince Edward Island Mussels, under the brand name Canadian Cove. The company also farms some of the finest quality Prince Edward Island Oysters, with such brands as Barstool Cocktails, Sweet Island Kiss, Naked Islanders, and Chappell Creek. Atlantic Aqua Farms also has four oyster farms and two distribution centers on the US East Coast. The company continues to expand its farming and processing operations with ongoing acquisition activities in Canada and the US.Reporting to the Director of Sales & Marketing, the Senior Marketing Manager will be a key member of the Atlantic Aqua Farms commercial team. This position will have a variety of dynamic responsibilities and will be responsible for developing marketing initiatives that require branding, advertising, promotional support, and digital marketing.KEY RESPONSIBILITIES:Brand Strategy and Positioning:Work with an Agency partner to develop and execute Atlantic Aqua Farms corporate branding strategy and enhance the companys brand presenceDevelop brand messaging and value propositions for each brand under the Atlantic Aqua Farms portfolioDevelop messaging around product traceability and the environmental benefits of shellfish farmingMarket Research, Analysis, and Reporting:Analyze market trends, consumer behavior, and competitor activities to identify opportunities and threats in the live shellfish sectorMonitor industry regulations and sustainability certifications to align the marketing approach with consumer preferences and regulatory standardsAnalyze and report on the effectiveness of marketing efforts, tracking key performance indicators (KPIs) like brand awareness, customer engagement, and sales growth. Adjust tactics based on data insights and feedback from stakeholdersProduct Promotion and Campaigns:Lead the development and execution of multi-channel marketing campaigns to raise awareness of mussels and oystersCollaborate with the sales team to ensure that marketing materials and campaigns support sales goalsOnline Presence & E-Commerce Channel:Build Atlantic Aqua Farms online presence by revitalizing the company web sites and keeping all online content relevant and currentLead the development of the companys social media strategy and work with an agency partner to execute a social media planDevelop a growth plan for Atlantic Aqua Farms e-commerce business and manage the implementation plan through an Agency partnerContent Creation and Storytelling:Develop engaging content for different platforms, highlighting the unique qualities of live shellfish, including their freshness, taste, and originOversee the production of photography, video, and written content for digital, print, and event-based marketingEvent and Trade Show Management:Plan and organize events, trade shows, and sampling events to promote live shellfish to buyers, chefs, and consumersBudget Management:Manage the marketing budget, ensuring optimal allocation of resources for maximum impactREQUIREMENTSProven marketing experience in a similar role within the food industryExcellent communication and presentation skillsAbility to work independently and as part of a teamStrong analytical skills to assess market trends and customer needsWillingness to travel for customer meetings and industry eventsA self-starter who possesses a high energy level and positive attitudeQUALIFICATIONSBachelor's degree in Business, Marketing, or a related field5-7 years of relevant marketing experience in the food industry (preferably seafood)Excellent proficiency in Microsoft Office SuiteAbility to multi-task and manage changing prioritiesThis is a unique opportunity to work closely with the company leadership team on a variety of branding, advertising, and digital initiatives. If you meet the above qualifications, have a passion for the seafood industry, and a desire to drive growth and sustainability, we encourage you to apply for this position.Compensation: $80,000 - $95,000 Opportunity for learning and growth Company paid health & dental benefits Company matched RRSPCandidates interested in applying for this position are encouraged to submit their resume to . Only those applicants chosen for an interview will be contacted.Seniority levelMid-Senior levelEmployment typeFull-timeJob functionMarketing and SalesIndustriesFisheries #J-18808-Ljbffr