Job Title

Purpose of the role:The Senior Associate, Marketing Sciences role is to support the agencys mission to help our clients grow their business. By contributing to the delivery of analytical approaches typically across multiple clients the Senior Associate, Marketing Science helps PHD and our clients better understand the business impact of client investment. A key part of the role is collaborating with people across PHD to gain an understanding of the wider media & marketing business and to contribute your perspective in supporting others.The main focus of this function is: ProductAn excellent Senior Associate, Marketing Science will blend analytical thinking, domain knowledge, communication and collaboration into their day-to-day work. Theyll at managing complex analytical projects and actively practice using simple language to explain complex concepts.The Role & ExpectationsAnalysis:Familiarity with the detailed requirements of one or more key analytical approaches (e.g. marketing mix modelling, campaign lift analysis, surveys, marketplace analysis, etc)Ability to manage complex analysis projects while maintaining a keen attention to detail and organizational oversightEffective use of a range of analytical tools including, for instance, Excel, Alteryx, R, TableauCommunications:Be able to distil complex ideas into concepts that are easily understood and built upon by othersA developing presenter that can create and deliver compelling decksAgency Engagement:Partner with colleagues to better understand the implications of marketing science on other areas of the agency and vice versaMedia Acumen:Develop a grounding in media planning requirements and approachesDevelop an understanding of how media agencies functionInnovation:Maintain a healthy curiosity about the approaches being undertaken around the agency, OMG and the industryIdentify new analytical approaches and new ways to communicate findingsPartner with people in other disciplines (e.g. performance, planning & activation) to apply findings from analysisYour ResponsibilitiesEstablish & maintain fluency in the wide range of data and tools available for analysisManage the extraction, translation and preparation of data on a range of projects while maintain exceptional accuracyApply a range of analytical methods (including descriptive statistics, regression, light machine learning, data visualization) to contribute to a wide range of projectsSupport more senior members of the Marketing Science team in the development and delivery of projectsCollaborate with colleagues to tailor communications to clientsContribute content and presentations to client education seminarsContribute to overall agency goals (e.g. development of case studies & award submissions)Expected Behavioral AttitudeIn his/her mandate, the 'Senior Associate' demonstrates the following skills:Attention to detail and commitment to accuracyPositivity, passion and determinationSpirit of collaboration and teamworkGood management of emotions and intentionsEffective communication with colleaguesOrganizational skills and rigorA sense of innovationCore CompetenciesAnalytical abilityProfessionalismDeveloping communication & presentation skillsProblem solving abilitySound judgmentCuriosity an interest in media & marketing and beyondDesired Technical SkillsExperience in SAS, SPSS, R or other advanced analytics software packagesExperience / familiarity with concepts of database design and SQLExperience/ familiarity in ad-serving and web analytics toolsExperience / familiarity with syndicated research sources/tools (Vividata, Numeris, Environics, Infosys, etc)Experience / familiarity with digital ad effectiveness researchProficiency with Microsoft Excel and PowerPoint