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Job Title


Category Insights Analyst


Company : Confidential


Location : Ontario,


Created : 2025-05-03


Job Type : Full Time


Job Description

About UsHave you ever wondered why we rely on chemicals and artificial ingredients to maintain our bodys health? We have. After years of battling on-and-off tonsillitis, our founder Carly Stein finally found relief in an ingredient called propolis: a combination of tree and plant resin created by bees to protect the hive. We arent just creating cleaner alternatives to the traditional medicine cabinet; were creating all-around cleaner products. We merge modern science with natural medicine to prove that clean medicine can actually work. We believe that todays most common health problems can be solved with better-for-you ingredients found in nature. We source the highest-quality ingredients, and we never water them down with artificial extras, unwanted ingredients or calories. We care about the world around us and the people in it. Its what drives our entire brand.About the Role Beekeepers Naturals is seeking a detail-oriented and highly analytical Category Insights Analyst to join our team. This individual will be responsible for turning internal and external data into actionable insights that drive category growth, shopper engagement, and strategic decision-making across retail and eCommerce channels.Youll be the go-to partner for teams looking to make strategic decisions rooted in syndicated and performance datafrom product innovation to sales strategy, marketing optimization, and retail execution.Key ResponsibilitiesAnalyze syndicated and customer data (e.g., SPINS via Satori, IRI, Nielsen, Numerator, Amazon via Cobalt) to uncover insights that drive brand and category performance.Analyze BKN and competitor sales data to identify performance trends, whitespace, and growth opportunities across customers, categories, and channels.Build competitive sets for online and offline SKUs and track BKN performance vs key competitors.Monitor and report key KPIs including weekly velocity by SKU and customer/account.Create and maintain centralized dashboards and ad-hoc reports using Power BI (Cora), Excel, or other tools.Translate complex datasets into clear, compelling stories and actionable recommendations for cross-functional stakeholders.Maintain a centralized source of truth for category, customer, and competitive insights.Collaborate with Sales and Marketing on customer-specific strategies, presentations, product positioning, and shelf layouts.Support customer presentation decks and own the development of our internal retail category deck.Evaluate category trends and competitive dynamics to support innovation launches and strategic brand planning.Work with data vendors and brokers to ensure integrity, accessibility, and consistency in our data sources.QualificationsBachelors degree in Marketing, Business, Economics, Data Analytics, or a related field.24 years of experience in category insights, shopper insights, retail analytics, or business analysis (CPG industry preferred).Hands-on experience with SPINS (Satori), IRI, Nielsen, Amazon data platforms (Cobalt, JungleScout), or similar.Strong analytical skills with an ability to identify insights and communicate them through simple, impactful narratives.Proficiency in Excel/Google Sheets and PowerPoint. Experience with dashboarding tools like Power BI, Tableau, or Looker is a plus.Experience working with or for major retailers (e.g., Walmart, Target, Kroger, Amazon) is an asset.Self-starter who thrives in a fast-paced, cross-functional environment.Bonus points for experience supporting both retail and eCommerce teams and conducting market research studies.What We OfferCompetitive salary and benefits packageAccess to a RRSP planUnlimited Time OffA fully remote positionCareer development and growth opportunitiesA dynamic and collaborative team environmentThe opportunity to make an impact on a mission-driven brandAs an equal opportunity employer, Beekeepers' Naturals is authentically committed to fostering a diverse and inclusive workplace. We sincerely believe all applicants, employees, vendors and community members deserve to experience, as a basic and fundamental human right, a genuine sense of belonging and acceptance, so they can both realize their greatest potential and also because, simply put, it's the right thing to do.