Job Title

Join a ChallengerBeing a traditional bank just isnt our thing. We are big believers in innovating the banking experience because we believe Canadians deserve better options, and we challenge ourselves and our teams to creatively transform whats possible in banking. Our team is made up of inquisitive and agile minds that find smarter ways of doing things. If youre not afraid of taking on big challenges and redefining the future, you belong with us. Youll get to work with people who will encourage you to reach new heights. We like to keep things fun, ask questions and learn together.We are a big (and growing!) family. Overall we serve more than 670,000 people across Canada through Equitable Bank, Canada's Challenger Bank, and have been around for more than 50 years. Equitable Bank's wholly-owned subsidiary, Concentra Bank, supports credit unions across Canada that serve more than six million members. Together we have over $125 billion in combined assets under management and administration, with a clear mandate to drive change in Canadian banking to enrich people's lives. Our customers have named our EQ Bank digital platform (eqbank.ca) one of the top banks in Canada on the Forbes World's Best Banks list since 2021.The WorkReporting to the Senior Product Manager, Retail Lending Transformation, Growth Businesses and working alongside business unit stakeholders, Marketing (creative, product marketing managers) and Tech, the Senior Manager is responsible for supporting the strategy Reporting to the Senior Product Manager, Retail Lending Transformation, Growth Businesses and working alongside business unit stakeholders, Marketing (creative, product marketing managers) and Tech, the Senior Manager is responsible for supporting the strategy and roadmap for EquitableBank.ca, while managing a pod dedicated to the execution of the defined roadmap.Our website is a critical place it's where mortgage brokers learn about our products and access resources, and where consumers interact with our brand, helping to build trust and credibility. Its also a critical lead generation and conversion tool for our only direct-to-consumer lending business (reverse mortgages.) This role is critical in establishing and managing our strategy to optimize impact, drive performance and leads to help Equitable Bank achieve its growth ambitions.Core ResponsibilitiesAssist in building and managing the product roadmap for EquitableBank.ca leveraging a deep understanding of our users, brand, & products to improve on-site experience & increase conversion to support Equitable Banks growth ambitionsApply a particular emphasis to our only direct-to-consumer lending business (reverse mortgage), supporting tools and testing hypothesis to improve lead capture and conversionIn partnership with the business units, marketing & analytics, define goals and KPIs to measure success of the roadmap. Report on metrics that ladder up to overall OKRsIn partnership with your engineering and design leads, manage the end-to-end product lifecycle including user research, sprint planning and prioritization, sprint execution, retros and our release processDefine product requirements, user stories, and acceptance criteria, ensuring clear and effective communication to development teamsCollaborate with cross-functional teams, including brand/marketing, CX, analytics, design, UX/UI, product, & engineering to deliver best in class user experience and conversionManage website conversion optimization & testing strategy including user testing, A/B testing and data analysis. Create sound hypotheses for feature, content & design changes to enhance website effectiveness and the own testing plan. Share results across functionally and use learnings/insights to inform ongoing optimizationsAssist with initiatives & website tests. Manage the backlog including prioritization for greatest impact, grooming, writing requirements and generally keeping the design & development team unblocked and running efficientlySupport and implement strategies to improve organic search rankings, drive search traffic, and conversions using SEO or partnerships with external sources of user trafficIdentify content gaps and conduct competitor research to target content opportunitiesExecute keyword research and on-page optimization with respect to headings, page titles, descriptions, canonicals, URLs, internal link structures, etcAssist with implementation of SEO fields and content migration to new CMS as neededPartner with performance marketing team & analytics in the creation and maintenance of dashboards and tracking tools to monitor performance including overall effectiveness of design/feature enhancements & tests, make recommendations and share insights with key stakeholdersManaging various vendor relationships, particularly in regard to contract workers and integrationsWorking with legal, compliance, fraud, etc. to ensure protection of Equitable, and especially our customersSupport other activities under the Senior Product Manager, Retail Lending Transformation, Growth BusinessesLet's talk about you!4-7 years demonstrated track record of developing, and building successful strategy, roadmaps and successful digital products2+ years managing a dedicated pod including a full suite of resources including interfacing with tech, developers, designers and product marketers. Strong problem solver with ability to influence and inspire a cross-functional team to reach ambitious goalsPost-Secondary Degree in Commerce, Management, Economics, Finance, Engineering, Computer Science, etc. MBA or other graduate degree a plusFamiliarity and expertise with consumer technology, both common and leading. Familiarity with user experience & design principles, specifically for digital interactionsProven strategic leadership experience and ability to initiate and execute projectsStrong verbal and written communication skills with the ability to engage and influence stakeholders at different levels in the organizationYou have a curious and experimental mindset to drive innovation amidst uncertaintyExcellent organizational and analytical skills with strong attention to detailWhat we offer (For full-time permanent roles) Competitive discretionary bonus Market leading RRSP match program