Job Title

Join a ChallengerBeing a traditional bank just isnt our thing. We are big believers in innovating the banking experience because we believe Canadians deserve better options, and we challenge ourselves and our teams to creatively transform whats possible in banking. Our team is made up of inquisitive and agile minds that find smarter ways of doing things. If youre not afraid of taking on big challenges and redefining the future, you belong with us. Youll get to work with people who will encourage you to reach new heights. We like to keep things fun, ask questions and learn together.We are a big (and growing!) family. Overall we serve more than 670,000 people across Canada through Equitable Bank, Canada's Challenger Bank, and have been around for more than 50 years. Equitable Bank's wholly-owned subsidiary, Concentra Bank, supports credit unions across Canada that serve more than six million members. Together we have over $125 billion in combined assets under management and administration, with a clear mandate to drive change in Canadian banking to enrich people's lives. Our customers have named our EQ Bank digital platform (eqbank.ca) one of the top banks in Canada on the Forbes World's Best Banks list since 2021.The WorkReporting to the Senior Manager, Personal Banking Growth, the Associate Manager, Lifecycle Marketing is responsible for supporting key engagement initiatives and managing the end-to-end implementation and evaluation of product marketing campaigns and automated lifecycle journeys for EQ Bank. This role plays a hands-on role in executing customer-facing communications to drive engagement KPIs including customer onboarding and activation, deposit balance growth, product / feature adoption, and primary banking behaviors while leveraging creative resources, analytics and CX insights.The Core Responsibilities!Lead the end-to-end execution of marketing initiatives to support onboarding, funding, product adoption, and deposit growth. Build and optimize automated customer journeys across lifecycle stages, including message development, testing, and reporting. Manage the creative development process including writing of creative briefs and ensure flawless execution of marketing campaigns. Work closely with internal agency, product partners and legal/compliance to deliver innovative and impactful programs for our customer baseUse data-driven analysis and customer insights to tests messaging and channels to continuously improve performance. Be a customer advocate within EQ Bank marketing team, ensuring the highest quality interactions with the customer across all lifecycle stages and channels. Work with various stakeholders such as Legal, Compliance, Contact Centre and Operations to ensure alignment on customer communication and timingCollaborate closely with Customer Care, CX and Product teams to identify and alleviate customer pain points and ensure an omni-channel customer experience. Let's Talk About You!3 5 years of experience in lifecycle or email marketing and familiarity with CRM software (i.e. MS Dynamics or Salesforce Marketing Cloud) and CASL regulations. Strong understanding of customer communication principles, including clarity, tone, and relevance across lifecycle journeys, email campaigns, and other marketing touchpoints. Experience developing clear, focused creative briefs and providing actionable feedback that translates campaign objectives into effective, high-impact marketing communications. Strong analytical skills and ability to translate data into business insights through campaigns and A/B testing. Passion for customer insights and communications to achieve business objectives. Excellent time management skills - ability to effectively manage, prioritize and execute multiple projects simultaneously while ensuring the Senior Manager, Personal Banking Growth has an appropriate level of awareness/detail on projects to support. Self-starter capable of managing projects independently and building relationships with internal/external stakeholdersStrong verbal, written and communication skills. Experience working in a fast-paced environment using agile methodologies to continuously launch and iterate on programs. Track record of delivering key business resultsPost-secondary education in Marketing, Commerce or related experience. Financial Services experience would be an asset. What we offer (For full-time permanent roles) Competitive discretionary bonus Market leading RRSP match program