Job Title

Manager, Sportsbook Loyalty and Promotions Were seeking a Marketing Manager to join the Sportsbook Loyalty and Promotions team. Our partnerships with leading sports organizations, teams and leagues provide both our customers and team members with the opportunity to experience first-hand the thrill of an overtime goal and a buzzer beater! Commercial Partner of the Toronto Maple Leafs, Toronto Raptors, Toronto FC and Toronto Argonauts Commercial Partner of Curling Canada Commercial Partner of ClubLink Canada Authorized Betting Operator of the Womans National Basketball Association (WNBA) Drive the customer lifecycle for Sportsbook promotionsfrom concept and creative development through testing, deployment, QA and fulfillment. Own, author and manage the weekly generosity schedule for sportsbook. channels will include email, push, in-app messages, digital advertisements, among others. Ensure promotional content across all channels and platforms is up to date and accurate including web app and app, homepage carousel and promotion pages. Serve as a key voice of the sports betting customer, providing insights into the end-to-end customer journey and identifying opportunities to elevate engagement and strategic alignment across departments including but not limited to ongoing competitive analysis. Data Analytics Analyze campaign performance data, extract insights, and offer actionable recommendations to optimize campaigns, boost conversion funnels. Track and report on key performance metrics for each campaign. Analyze and report upon the daily and weekly performance across all promotions in the market. Reporting shall include measurement criteria such as ROI, business KPI tracking, promotion optimization, cost benefit analysis and fulfillment tracking. Business Unit Partnership and Collaboration Partner closely with stakeholders across Marketing, Commercial, Product, Legal & Compliance, Customer Support, and Risk & Trading to coordinate promotional rollouts and long-term enhancements that drive business outcomes. Manage the end-to-end administrative delivery for sportsbook promotions. Including but not limited to, the creation and execution of each offer, building terms and conditions, sourcing campaign creatives, offering suggestions for CRM creative copy, providing support for CRM campaign approvals and working with customer service teams on promotion fulfillment. Become a subject matter expert in internal systems, proactively managing promotional risk, leading triage on live issues, and minimizing operational overhead while enhancing the customer experience. Lead testing and experimentation efforts to uncover optimization opportunities, such as A/B testing, creative testing, and landing page optimization. Must absolutely be a diehard sports fan embracing all aspects of the game the play, the stats. Must have 5+ years of marketing experience (brand, agency, sports property) required. Bachelors degree (B.in Business Administration, Marketing, or related field. A demonstrated track record of building and scaling base marketing programs driving Loyalty and retention. You can manage marketing budgets and the resulting outcomes. Excellent analytical skills, interpretation of complex data. A key to your success is being able to turn data-driven decisions to optimize campaign performance. CRM platforms such as Braze, Salesforce Marketing Cloud, Hubspot Data Analytics suites such as BI, Looker, Sigma, Tableau CMS platforms such as Wordpress, Shopify, Hubspot Proven project management skills, including the management of large-scale campaigns, task prioritization, meeting deadlines, and guiding cross-functional teams. Strong verbal and written communication skills in English. Willingness to work some nights and weekends during busy periods of the sports calendar. Relocation is not provided. Hybrid role, the expectation to be in the office on sync days Tues-Wed-Thurs. Fun downtown office on Queen St. Pet-friendly office Generous Parental Leave Policy Holiday shutdown Group Retirement Savings Plan (with Employer matching) Culture Events (sporting events, concerts, happy hours, holiday parties, team outings) Professional development opportunities, working closely with the senior leadership team PointsBet Canada is dedicated to a high-performance culture and ensuring our employees are set up to deliver their best. We offer a fun, dynamic work environment where emphasis is placed on our most important asset: our people. PointsBet Canada is an equal opportunity employer, committed to inclusion and diversity. PointsBet Canada does not discriminate based on race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, disability or any other basis forbidden under federal, provincial, or municipal law. Accommodations are available on request for candidates taking part in all aspects of the recruitment process.