Job Title

At the Hong Kong Tourism Board, we are passionate about showcasing our city as a must-visit destination. Reporting to the Deputy Executive Director located at Hong Kong Head Office (HO), this role is accountable for overseeing all the sales and marketing programs in the Americas, to ensure that appropriate, cost-effective sales and marketing activities are conducted within the region to meet agreed objectives. This role will act as a ''bridge'' between HO and local staff, helping HO to understand the structure, special circumstances, and needs of the Americas market, and helping the local teams to understand HO and global perspectives and imperatives. Devise the overall strategy for the Americas, lead the implementation of marketing, PR and trade initiatives and programs to achieve set business objectives and KPIs. Identify, establish and maintain strategic partnerships with different stakeholders (including but not limited to government, media, online portals, airlines and travel trade industry). Responsible for the strategic planning process for the Americas, review and evaluate completed programs to obtain optimal results. Act as the spokesperson in the Americas to establish long-term and effective relationship with both internal and external stakeholders to reinforce the tourism brand of Hong Kong and ensure the sustainable growth of visitor arrivals. Keep abreast of the latest market development and provide continuous feedbacks on operational environment, industry development and competitive activities to senior management at Hong Kong Head Office for strategic planning. Build a high performance winning team, act as the role model of HKTBs culture and align the team to embrace the HKTB Mission and Values. Manage all business activities and people in the US and Canada offices effectively to ensure consistency with business objectives and in compliance with legal and policy requirements. At least 15 years proven tourism industry experience, of which at least 5 years in senior management level Sound understanding of the different market segments in the Americas - leisure, corporate events/conventions, cruises; Broad-based and in-depth knowledge of, and experience at a senior level across all areas of the marketing mix (advertising, PR, promotions, sales/distribution, research, product development; online marketing skills/experiences important) Analytical, strategic, with strong commercial sense; Organized with good planning and implementation skills Good people management ability, able to exercise a proactive leadership role and to provide creative, visionary approaches to increase tourism to Hong Kong Personal data provided by job applicants will be kept in strict confidence and used only for recruitment and employment-related purpose in accordance with our personal data policies. By submitting your job application, you acknowledge that you have read, understood and accepted the HKTBs Personal Information Collection Statement Pertaining to Job Application at .