Job Title

Being a traditional bank just isnt our thing. We are big believers in innovating the banking experience because we believe Canadians deserve better options, and we challenge ourselves and our teams to creatively transform whats possible in banking. Our team is made up of inquisitive and agile minds that find smarter ways of doing things. Overall we serve more than 670,000 people across Canada through Equitable Bank, Canada''s Challenger BankTM, and have been around for more than 50 years. Equitable Bank''s wholly-owned subsidiary, Concentra Bank, supports credit unions across Canada that serve more than six million members. Together we have over $125 billion in combined assets under management and administration, with a clear mandate to drive change in Canadian banking to enrich people''s lives. Our customers have named our EQ Bank digital platform ( eqbank.ca ) one of the top banks in Canada on the Forbes World''s Best Banks list since 2021. Reporting to the Senior Product Manager, Retail Lending Transformation, Growth Businesses and working alongside business unit stakeholders, Marketing (creative, product marketing managers) and Tech, the Senior Manager is responsible for supporting the strategy Reporting to the Senior Product Manager, Retail Lending Transformation, Growth Businesses and working alongside business unit stakeholders, Marketing (creative, product marketing managers) and Tech, the Senior Manager is responsible for supporting the strategy and roadmap for EquitableBank.ca , while managing a pod dedicated to the execution of the defined roadmap. Our website is a critical place it''s where mortgage brokers learn about our products and access resources, and where consumers interact with our brand, helping to build trust and credibility. Its also a critical lead generation and conversion tool for our only direct-to-consumer lending business (reverse mortgages.) This role is critical in establishing and managing our strategy to optimize impact, drive performance and leads to help Equitable Bank achieve its growth ambitions. Assist in building and managing the product roadmap for EquitableBank.ca leveraging a deep understanding of our users, brand, & products to improve on-site experience & increase conversion to support Equitable Banks growth ambitions Apply a particular emphasis to our only direct-to-consumer lending business (reverse mortgage), supporting tools and testing hypothesis to improve lead capture and conversion In partnership with the business units, marketing & analytics, define goals and KPIs to measure success of the roadmap. In partnership with your engineering and design leads, manage the end-to-end product lifecycle including user research, sprint planning and prioritization, sprint execution, retros and our release process Collaborate with cross-functional teams, including brand/marketing, CX, analytics, design, UX/UI, product, & engineering to deliver best in class user experience and conversion Manage website conversion optimization & testing strategy including user testing, A/B testing and data analysis. Create sound hypotheses for feature, content & design changes to enhance website effectiveness and the own testing plan. Assist with initiatives & website tests. Manage the backlog including prioritization for greatest impact, grooming, writing requirements and generally keeping the design & development team unblocked and running efficiently Identify content gaps and conduct competitor research to target content opportunities Assist with implementation of SEO fields and content migration to new CMS as needed Partner with performance marketing team & analytics in the creation and maintenance of dashboards and tracking tools to monitor performance including overall effectiveness of design/feature enhancements & tests, make recommendations and share insights with key stakeholders Managing various vendor relationships, particularly in regard to contract workers and integrations Working with legal, compliance, fraud, etc. Support other activities under the Senior Product Manager, Retail Lending Transformation, Growth Businesses 4-7 years demonstrated track record of developing, and building successful strategy, roadmaps and successful digital products ~2+ years managing a dedicated pod including a full suite of resources including interfacing with tech, developers, designers and product marketers. ~ Post-Secondary Degree in Commerce, Management, Economics, Finance, Engineering, Computer Science, etc. MBA or other graduate degree a plus ~ Familiarity with user experience & design principles, specifically for digital interactions ~ Proven strategic leadership experience and ability to initiate and execute projects ~ What we offer [For full-time permanent roles] Market leading RRSP match program Medical, dental, vision, life, and disability benefits Generous vacation policy and personal days Virtual events to connect with your fellow colleagues A fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience Equitable Bank is deeply committed to inclusion.