Job Title

Marketing Manager CRM and Events Location: In office (@ Shaw Lab Group North York, ON) Industry: Dental Technology & Services Canadian Dental Labs - Canadas premium dental laboratory group: Employees: 450 | Dental professionals served: 4,500 | Western Canada Operations: Protec Dental (Vancouver) | Ontario Operations: Shaw Lab Group (Toronto, London, Kingston, and Ottawa) | Atlantic Canada Operations: Hallmark Dental (Halifax, NS and St. If youre a data-driven marketing leader who thrives at the intersection of CRM strategy, event execution, and people management, read onwed love to meet you. About the Role We are seeking an experienced and motivated Marketing Manager with deep expertise in CRM and a passion for driving customer engagement and retention. Youll lead CRM strategy and campaigns while also overseeing our events program and a small marketing team. 60% CRM Strategy & Execution Own and evolve our CRM strategy, leveraging HubSpot to deliver targeted, personalized customer journeys that drive engagement and revenue. Collaborate cross-functionally with Sales, Operations, and IT to develop and optimize lifecycle marketing programs, triggered campaigns, and dynamic content. Champion a test-and-learn approach through A/B testing and campaign optimization. Analyze and report on performance metricsopen rates, CTR, conversionsto refine messaging and customer segmentation strategies. Act as a subject matter expert for CRM best practices, email marketing, and customer retention initiatives. 25% Event Marketing & Execution Lead planning and execution of trade shows, educational seminars, and customer-facing eventsprimarily in Ontario. Develop integrated marketing plans to promote events, capture leads, and support the Sales team with compelling pre-, during-, and post-event content. Manage vendor relationships, coordinate logistics, and oversee event marketing materials. Track and optimize event ROI to ensure alignment with business goals. Occasionally attend events in-person to support execution and post-event debriefs. 15% People Leadership Manage and mentor a growing team of 12 Marketing Specialists responsible for content, social media, and event coordination. Foster a collaborative and growth-oriented culture where creativity and performance thrive. What You Bring 5+ years of marketing experience, with 3+ years in CRM, preferably in a B2B or healthcare setting. Deep understanding of email marketing KPIs and strategies, including segmentation, personalization, and automation. Hands-on experience with HubSpot (strong asset), Salesforce, Marketo, or similar CRM platforms. Experience with data visualization or analysis tools (e.g., Google Analytics, Domo, Tableau). Strong project management skills with the ability to drive alignment across departments. Nice-to-Haves Experience creating digital and social content for B2B audiences. Knowledge of email coding (HTML, CSS) and testing tools. Familiarity with WordPress and web optimization. Highly organized and able to juggle multiple projects at once. Own high-impact initiatives and grow your career alongside a national brand.