Job Title

As a Product Marketing Manager at Maximizer, you will be responsible for developing and executing product marketing strategies to promote Maximizer to existing and potential customers. Your efforts will directly impact the growth of Maximizers customer base and brand awareness. Experience in financial services, fintech, and working in a start-up or scale-up environment is highly preferred, as we work with customers in these industries and need someone who thrives in a fast-paced, dynamic setting. Market Research & Insights: Conduct in-depth market research to understand customer needs, pain points, and industry trends in financial services, fintech, and related industries, ensuring that Maximizer CRM addresses their unique requirements. Develop compelling product messaging and positioning that highlights the unique value proposition of Maximizer CRM for businesses in the financial services and fintech sectors, while ensuring it resonates with various customer segments. Go-to-Market Strategy: Lead the planning and execution of product launches, ensuring alignment with sales, product, and customer support teams. Create marketing collateral, campaigns, and promotional materials that effectively communicate product benefits tailored to financial services and fintech customers. Sales Enablement: Collaborate with the sales team to create tools, presentations, and training materials that empower them to effectively sell Maximizer CRM, particularly to customers in financial services and fintech sectors. Customer Engagement & Feedback: Gather feedback from customers in the financial services and fintech industries and use it to refine marketing strategies, product messaging, and feature prioritization. Metrics & Performance Analysis: Track the effectiveness of marketing initiatives using key metrics (e.g., conversion rates, customer acquisition cost, retention) and report on campaign performance to stakeholders. Experience: 3+ years of experience in product marketing, ideally within the SaaS, CRM, financial services, or fintech industries, with a strong preference for candidates who have worked in a start-up or scale-up environment. Bachelors degree in Marketing, Business, or related field. Strong understanding of product marketing principles, customer segmentation, and competitive analysis, especially within financial services and fintech. Familiarity with CRM software, digital marketing tools, and analytics platforms. Bilingual: Fluency in both English and French is highly preferred, as you''ll be working with customers and teams across bilingual markets. Creative: Ability to think creatively and strategically to develop marketing campaigns that resonate with a wide audience, particularly within the financial services and fintech industries. Analytical: Strong analytical mindset to measure the success of marketing campaigns and adapt strategies accordingly. Competitive Salaries with RRSP matching and a $900 annual Lifestyle Spend Account ~ Budget for courses, books, and personal development ~ Team building events, happy hours and more ~ Flexible, remote & hybrid work Maximizer was launched in a garage on Vancouver Island in 1987, evolving through the development of early contact management systems (CMS), through sales force automation (SFA) technologies, right to todays sophisticated customer relationship management (CRM) systems. Today, we are one of the few CRM providers in the world who can deploy our software in all three environments of on-premise, private or shared cloud, while providing access via a desktop/laptop, via a mobile device, or using the Maximizer app. Ultimately, however, we are successful because for over three decades we have proven we know how to help customers do three things: secure new customers; If youre a driven, results-oriented marketer with a passion for CRM, financial services, fintech, and the energy of a start-up or scale-up environment, we want to hear from you! Maximizer CRM is committed to diversity and inclusion. We encourage all qualified individuals to apply, regardless of gender, race, religion, sexual orientation, or disability.