Job Title

We''re looking for an Social Media and Affiliate Manager with online sportsbook and betting expertise for an established crypto sportsbook brand with a global audience of highly qualified bettors. Working with a small (but mighty) team, you''ll drive build and manage a thriving affiliate network while driving engagement and growth across our social media channels. This is a hybrid-remote position (Toronto-based preferred) and is perfect for a data-driven, creative strategist with deep knowledge of social media trends, audience behavior, and the regulatory landscape of iGaming marketing. The Ideal ''Fit'': Lives in Toronto, able to work in-office a few days a week with flexibility to collaborate/meet/get things done Has an insatiable appetite for sports, betting, all things related Can create content Has influencer/affiliate outreach and management experience Thrives in a less corporate, more agile, red-tape free (or limited :)) environment Key Responsibilities: Social Media Strategy & Growth: Develop and execute a social media growth strategy to increase audience engagement and brand presence on relevant platforms (Twitter (X) and YouTube, specifically). Optimize content strategy to drive organic growth while integrating paid social campaigns to maximize reach and ROI. Identify opportunities for influencer partnerships, sponsorships, and collaborations within the sports betting and iGaming space. Affiliate and Influencer Network: Cultivate and manage a thriving sports betting-centric affiliate network of sports, gaming, betting, and relevant creators and influencers to amplify the brand and attract new bettors. Negotiate and close deals to leverage creator reach across gaming, sports, crypto, and other relevant audiences and communities. Content Curation & Audience Engagement: Oversee content creation, curation, and publishing tailored for sports betting and gambling audiences. Develop real-time, engaging content aligned with live sports events, betting trends, and industry news. Lead community management efforts, fostering conversations, responding to comments, and managing brand reputation. Paid & Organic Social Media Oversight: Plan and manage paid media campaigns on Twitter and YouTube, ensuring compliance with iGaming advertising regulations. Collaborate with internal teams to align social media efforts with broader marketing and acquisition strategies. Analytics & Reporting: Track key performance metrics (engagement, follower growth, CTR, conversions) and provide data-driven insights. Leverage social listening tools to monitor industry trends, competitor activity, and audience sentiment. Compliance & Industry Expertise: Ensure all social media content adheres to iGaming regulations, responsible gambling guidelines, and advertising policies. Stay ahead of legal and compliance changes impacting sportsbook and betting promotions across different jurisdictions. Qualifications & Skills: Based in/around the Toronto, Ontario area (requires 2-3 onsite/in-office work days per week) 3+ years of social media marketing experience in iGaming, sports betting, online casino, or poker. Strong understanding of Twitter (X) and YouTube growth strategies. Experience managing paid social media campaigns within regulated industries. Strong content curation/creation abilities - must be able to source and/or create assets for organic and paid campaigns. Knowledge of iGaming marketing compliance and responsible gambling best practices. Data-driven mindset with proficiency in social media analytics tools (e.g., Sprout Social, Hootsuite, Google Analytics). Passion for sports, betting culture, and gaming communities. Startup experience preferred - must thrive in a small team environment.