Job Title

Data Analyst & Media Buyer Digital Performance Campaigns Are you fascinated by data, trends, and analytics ? Do you love dissecting numbers, identifying whats driving performance, and figuring out why some digital campaigns scale profitably while others dont? If so, we want YOU on our team! About the Role: Were looking for a Data Analyst & Media Buyer who thrives on data-driven decision-making and optimizing digital campaigns for maximum profitability. This role sits at the intersection of performance marketing and analytics , requiring both a keen eye for numbers and a strong understanding of digital advertising mechanics. Youll analyze campaign data, audience behavior, and key performance metrics , uncovering the insights needed to scale winning campaigns and diagnose underperforming ones. Your work will directly impact media buying strategies , helping to refine targeting, creative performance, and overall ROI. What Youll Do: Data Analysis & Campaign Insights Dive deep into ad performance metrics to identify trends, inefficiencies, and opportunities. Build dashboards and reports to visualize data, track KPIs, and provide actionable insights. Analyze A/B test results (audiences, creatives, placements) to determine whats working and why. Uncover hidden patterns in ad spend and audience engagement that can drive scale. Investigate why some campaigns are profitable and others arentthen recommend data-backed solutions. Media Buying & Optimization Manage, optimize, and scale digital ad campaigns across platforms like Meta, Google, and TikTok. Adjust bidding strategies, placements, and targeting based on real-time data analysis. Ensure efficient allocation of ad spend to maximize ROAS and CPA goals . Test and iterate on creative messaging, formats, and audience segments. Stay ahead of algorithm updates and emerging ad strategies. Scaling & Performance Growth Identify high-potential campaigns and optimize them for rapid scaling. Develop data-backed recommendations for expanding reach while maintaining efficiency. Find opportunities to reduce costs without sacrificing performance. Work closely with media buyers, marketing strategists, and creative teams to align on data-driven decisions. What Were Looking For: Data-Obsessed Youre fluent in numbers, love analyzing trends, and always look for patterns in data. Performance-Driven You understand key marketing metrics (CPC, CPA, ROAS, LTV) and how they affect growth. Problem-Solver You love figuring out why some campaigns work while others dont. Fast Learner You adapt quickly to new advertising strategies, platforms, and optimization techniques. Strategic Thinker You dont just analyze datayou use it to make smarter media buying decisions . Bonus Points If You Have: Experience with Google Analytics, Looker Studio, Power BI, or Tableau . Familiarity with Google Ads, Meta Ads, TikTok Ads, or programmatic platforms . Understanding of conversion tracking, attribution models, and multi-touch funnels . Experience working with large datasets and making data-backed decisions for ad performance. SQL or Python knowledge for deeper data analysis (not required, but a huge plus). What Youll Get: Competitive salary + performance-based bonuses. Real-world experience managing multi-million-dollar ad budgets. Fast-track career growth in performance marketing & data analytics. Access to advanced tools, data sets, and high-level marketing strategies. A collaborative team environment where insights drive success. If youre ready to turn data into profit and thrive in an analytics-meets-marketing role , apply now!