Job Title

Our well-established financial client is undergoing an exciting transformation, and we are seeking a Director of Strategic Marketing Operations to lead the charge in optimizing their marketing and creative services functions. This high-impact role will be responsible for driving operational excellence, implementing automation and AI-driven solutions, and reimagining the workflows within teams to create a high-performing, efficient marketing operation. Reporting to the VP of Marketing, this role will oversee a team of seven direct reports and will be responsible for managing agency governance, workflow automation, and marketing technology adoption. The ideal candidate will have a proven track record in marketing operations transformation, experience managing large-scale creative workflows within a matrix organization, and strong leadership skills to guide the team through this period of change. Marketing Operations & Workflow Optimization Lead the transformation of marketing operations by implementing best practices, tools, and processes to streamline execution. Develop and implement automated workflows to increase efficiency and improve turnaround times for marketing and creative services. Introduce Generative AI tools to enable the creative and design teams to deliver high volumes of content faster without sacrificing quality. Establish and refine processes for intake, prioritization, and resource allocation within marketing operations. Identify and integrate MarTech solutions to enhance marketing execution and performance. Oversee the implementation of project management tools, AI-driven creative solutions, and digital asset management systems. Partner with IT and vendors to ensure seamless technology adoption and user training. Develop a governance framework for managing external agencies and vendors to ensure efficiency, compliance, and performance accountability. Negotiate contracts, SLAs, and performance benchmarks to optimize agency partnerships. Lead, mentor, and develop a team of seven direct reports across production and creative services. Performance Measurement & Reporting Establish KPIs and success metrics to track marketing operational performance. Present insights and data-driven recommendations to senior leadership. Implement reporting dashboards to improve visibility into marketing effectiveness and operational efficiencies. 10+ years of experience in marketing operations, project management, or marketing transformation roles, preferably within financial services or an established fintech. ~ Experience leading large-scale marketing operations transformations with a focus on automation, AI, and workflow optimization. ~ Strong understanding of MarTech stacks, AI-powered content tools, and project management software (e.g., Deep expertise in agency/vendor governance and budget management. ~ Ability to influence and communicate effectively with executive leadership, cross-functional teams, and external partners. ~ Strong analytical skills with the ability to interpret complex data and translate insights into action.