COMPANY DESCRIPTIONSENTALER is a fast-growing, global luxury fashion company based in Toronto. Our mission is to inspire and empower our consumers and community through our collections and partnerships. Creativity and attention to detail is at the forefront of our strategy, while we strive to empower individualism, inclusivity and diversity and continuously promote a positive and creative team environment.PRIMARY RESPONSIBILITIESMaintain the Company website ensuring content is up to date, including images, videos and copy, ensuring all content and materials adhere to brand standardsPrepare for and execute pre-planned website content flips which may occur during work hours, in the late evening hours/weekendsMonitor, track and report on website performance and functionality, ensuring to consistently improve user experience and accessibilitySupport with implementation of new website, new page creation and optimizationPrepare and edit website product copy and SENTALER blogSupport and execute SEO on on-page optimization strategyAdding keywords and Meta descriptions where required through the websiteCreate and maintain up to date website content calendarWork with web developers to fix errors and bugs when requiredAssist with management of the Companys digital asset library and organizationSupport the marketing team across all marketing initiatives, management of CRM, photoshoots and events (including assisting with set-up and clean-up)Act as point of contact for the operations and fulfilment team as it pertains to product and inventory updatesResearch existing trends and best practicesOther administrative duties may applyQUALIFICATIONSBachelors degree in Business Administration, E-commerce, Marketing or relevant fieldProficient in MS Office Suite (Word, Excel) and Adobe Creative Suite (Photoshop, Illustrator, InDesign)Excellent communication skills, including writing, editing, and proofreadingHigh attention to detail with a keen eye for aesthetics and the ability to spot errorsNatural self-starter, with ability to thrive in a fast-paced and deadline oriented entrepreneurial environmentAbility to think creatively, problem-solve and generate new ideasStrong work ethic and time management skillsAbility to work independently and as part of a teamExperience with Google Analytics/SEO/SEM is an asset
Job Title
Website & Marketing Assistant