About DandylionAt Dandylion, we believe clean & healthy pets are happy pets. We're on a mission to bring gentle, innovative, and easy-to-use grooming solutions to modern pet parents. Our brand is rooted in community, authenticity, and innovation, always putting pets and their people first.Were a fast-growing direct-to-consumer brand trusted by pet parents and professionals alike. As we grow, were looking for passionate team members who want to build a standout consumer brand from the ground up.The RoleWere looking for a Senior Growth Marketing Manager to lead our efforts to acquire and retain customers across all paid and owned channels. Youll work closely with our outsourced Meta ad buyer to develop and test high-performing creatives, experiment with emerging channels like TikTok Shop, and own our email/SMS strategy. This role is ideal for someone who is equal parts creative and analytical, and who thrives in a startup environment where you can make a massive impact. This role will also include 2 direct reports on the marketing side.Key ResponsibilitiesGrowth Strategy & ExecutionOwn customer acquisition and retention strategy across Meta, Google, TikTok Shop, email/SMS, and new channelsWork with the outsourced Meta ad buyer to scale paid media efforts and guide creative strategyTest and scale new channels (e.g., TikTok Shop, YouTube, direct mail, affiliate)Manage budget allocation across paid and owned channels to optimize CAC:LTVAssist in executing the creative strategy for ads, working with UGC creators and designers to develop and test assetsLifecycle & RetentionDevelop and execute email and SMS strategies (Klaviyo) to drive customer retention and repeat purchaseSegment the customer base and personalize messaging based on behavior and product journeyTest and launch loyalty, referral, and winback programs to drive LTV growthLanding Pages & CROOptimize landing pages and the DTC funnel to improve conversion rates across traffic sourcesCollaborate with product, design, and web teams to test messaging, page layouts, and merchandising tacticsReporting & InsightsBuild and maintain dashboards to track key growth metricsAnalyze performance and generate actionable insights across all channelsShare learnings cross-functionally to inform product, brand, and CX initiativesTeam LeadershipManage, coach, and develop 2 team memberSet clear goals, provide regular feedback, and support career developmentFoster a collaborative, high-performance culture within the teamYoull Succeed If YouHave 3+ years of experience in growth or performance marketing at a DTC brand or agencyHave a strong grasp of paid acquisition metrics and customer retention leversHave experience collaborating with media buyers and driving creative testingHave tested into new channels like TikTok Shop, YouTube, or affiliateAre confident using tools like Meta Ads Manager, Klaviyo, Google Analytics/GA4, and attribution platformsAre highly organized, analytical, and love rapid experimentationHave a passion for dogs and care deeply about brand integrity and customer experienceHow to Apply *IMPORTANT*If this sounds like you, we'd love to hear from you! Please send your resume and a brief cover letter to with the subject line: Senior Growth Marketing Manager Application (Your Name)Posting will close May 20, 2025
Job Title
Senior Growth Marketing Manager