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About the roleAt FCB/SIX, Strategists act as catalysts for great ideas; chasers of the north star. We look for people who can help turn innovative thinking into holistic strategies and inspired work that solves real business problems. We want people who can be effective and thought-provoking managers, capable of encouraging teams to question assumptions and reshape assignments into unique category-challenging propositions. We want people who work to improve the output, are open and collaborative in their approach, and who are looking to challenge consumer expectations. Were looking for a Group Strategy Director that will be responsible for the development and presentation of digital and 1:1 strategic marketing recommendations for multiple clients. The ideal candidate has a passion for building data-driven, technology-enabled brand experiences, is a strategic storyteller, and has an innate sense of curiosity with a knack for dot connecting. This individual will have an opportunity to mentor and a team of Strategists and partner with multiple departments to solve client business problems.Key Responsibilities Product & Quality of WorkSolid understanding of and management of day-to-day workCraft clear, concise and compelling communication materials to articulate the strategic recommendations from both internal teams and clientsDevelop comprehensive creative briefs that effectively translate insights into actionable creative directionPull from different tools and frameworks to solve a variety of client problemsDefine and design processes and approaches in tackling new problems and projects as needed, aiding in scope development.Create journey and ecosystem maps that build empathy with consumers, uncover gaps and opportunities in their experience ecosystemCRM and Marketing Technology LeadershipSpearhead the strategic application of advanced CRM methodologies, including best action strategies, dynamic content personalization, and customer journey optimizationConvey how the brand can extend across relevant channels, laddering up to each brands positioning and promise, with a lens to omni-channel CRMEnsures communications and experiences are developed using data to be as personalized as possible, synthesizing insights across consumer, cultural and category trendsMaintain a deep understanding of the evolving CRM landscape identifying and evaluating emerging technologies and trends to drive innovation and maintain a competitive edge.LeadershipServes as lead across a portfolio of brands and clientsProductization of the work, adding your own unique flavor to approaches & frameworks at the agencyOversee the creation of detailed campaign strategies, encompassing target audience segmentation, messaging frameworks, channel selection, and performance measurement.Craft and tell inspiring and clear strategic stories to sell through new directions, territories and approaches internally and externallyPull the strategic work through from discovery to roadmaps to ideation and executionLead engaging and productive workshops and planning sessions, whether in person or virtuallyBe familiar with a range of research tools & methodologies (whether informal or formal research)Proactively stay on top of emerging trends, culture, and influences that affect the digital, CRM and CX world, as well as the categories youre focused onEasily identify potential hurdles for the business and take the lead on solving themManager & Team LeadDevelop strong relationships with reports focused on mentorship and growthBe invested in career development of individuals, with an eye on collective success of immediate team and larger Strategy & Analytics teamFoster an environment of collaboration, respect and a win together mentalityTeach new approaches, inspire them to develop their own strategic superpowers, run internal sessions to further unlock their potentialGrowthLead the development of data driven marketing campaigns that leverage CRM insights to achieve client objectives and grow the business.Provide business-relevant perspective on various client challenges to fuel performance and growth of client businessIdentify and nurture organic growth opportunities, leading to new opportunities and projectsManage owned portfolio and pipeline, while looking at expansion of scopes and existing scopesSupport new business needs from a strategy perspectiveRelationship BuildingBuild strong internal relationships with senior agency team membersThe ability to measure, understand, and translate complex insights for clientsContinue to elevate the overall strategic practice alongside other strategy leadsBe the trusted Senior Strategic Leader externally for clients on their businesses, and with agency partners as part of collective IATQualifications10+ years of experience specifically in digital, CRM, and 1:1 strategy and loyalty with a portion in an agency environmentPassion for building data-driven, technology enabled, brand experiencesExperience leading strategy for national clients and building strong trusted client relationships. Health or B2B experience is a bonus.A proven track record of successful ideas that deliver measurable results for clients.Deep understanding of planning principles and frameworks with good digital and CRM knowhow.Collaborative nature, flexible, quick-wittedAbility to assert and defend thinking, ideas and approachesExcellent written and verbal communication skillsThe ability to make complex subjects understandableAbility to use data to tell compelling storiesCollaborative and inclusive working style that values input from diverse talent.We thank all those that have submitted an application. We will contact applicants who have been selected for an interview. This job posting is not an exhaustive list of all functions that an employee may be required to perform in the above-noted position, and the employee may be required to perform additional functions as directed. FCB/SIX reserves the right to revise this job description at any time, at its sole discretion.It is the policy of FCB/SIX and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, national or ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, pregnancy, disability/handicap, or any other prohibited ground identified by applicable federal, state, provincial or local law. EOE/AA/M/D/V/F.An applicant who requires accommodations in relation to the selection process may contact, in confidence Catherine Sabourin ()