About CarebookCarebook is a digital health company on a mission to connect people to proactive and personalized health solutions. Through our suite of innovative technologies, we empower organizations to support the health and well-being of their people.In 2021, Carebook acquired CoreHealth, a leader in workplace wellness technology. CoreHealths highly configurable, all-in-one platform enables organizationsranging from small businesses to Fortune 500 enterprisesto design, deliver, and manage engaging wellness programs.Role OverviewWere looking for a Marketing Manager to join our team. In this role, youll be a key player in executing strategic marketing initiatives that support both brand growth and sales enablement for CoreHealth. Youll also be responsible for driving client engagement by developing and managing client-facing marketing materials such as nurture campaigns, landing pages and web content.If you're energized by variety, thrive in a fast-paced environment, and are passionate about marketing, wed love to meet you.Every day is different, but this is what you could be doing:Execute planned marketing tactics, based on knowledge of established objectives, market characteristics, and cost Build brand awareness CoreHealth and its products and servicesExecute lead generating campaigns using advertising channels and an inbound approach Develop and deliver client-facing content such as regular newsletters and live webinars Develop and share content on websites, landing pages and social mediaTrack and coordinate conferences including event registration, booth material development, promotional campaignsAssist with the creation of sales and marketing collateralSupport award application submissionsAnalyze data to uncover insights and optimize multi-channel campaign performance Share observations and recommendations to improve marketing campaign performance Brainstorm and propose new and creative growth strategiesUse HubSpot marketing automation to achieve our goalsWhat were looking for:You can multitask, are organized and ready to crush any challenge. You are flexible and adaptable and like to work independently with minimal supervision. You thrive in collaborative, team environments.Here is a checklist of qualifications that will ensure youre successful in the role:Post-secondary education in Marketing and a love of continuous learning3-5 years of marketing experience, preferably in B2B SaaS or digital healthThe ability to generate creative solutions, materials, content and ideasHands on experience of HubSpot, WordPress and Google AnalyticsExperience in graphics tools such as Adobe Illustrator and Canva a bonusHighly organized, detail-oriented, and skilled at managing multiple projectsExcellent project management skills and the ability to multi-taskSelf-starter who thrives in a collaborative, fast-paced environmentWhat we offer:A supportive, collaborative team and cultureA Director of Marketing and an extended team of contributors that are cheering you on A high level of creative freedom and opportunity to bring your ideas to lifeSalary of $75,000 per yearPerks of Working at Carebook: Comprehensive health benefitsWork-Life Balance Remote-first hybrid work model + flexible hours EDI and Wellness Committees to partake in to prioritize & promote diversity, health and wellness Personal & Professional Development Mentorship Program designed to promote our employees personal growth, professional development and continuous learning Diversity, Equity, and Inclusion Carebook is an Equal Opportunity Employer. Were dedicated to fostering an inclusive workplace and culture that is directly impacted by the various perspectives, backgrounds, and experiences of our Team Members. Were committed to this because our core values demand it - values like Respect, Curiosity & Creativity and One Team. We believe that everyone can contribute something unique to the company, to our products and that teamwork makes the dream work. For these reasons, applicants from all backgrounds are encouraged to apply.
Job Title
Marketing Manager