Job Title

WJ Agency assists clients in achieving their business goals through the development and execution of integrated marketing strategies. To help clients emerge on the better side of change, WJ relies on bold and resilient marketing professionals that live at the intersection of business pragmatism and creative thinking. WJ is currently looking for their next Marketing Strategist to join their Strategy Group.At WJ, the Marketing Strategist uses marketing research and quantitative & qualitative analysis to uncover insights, plan and execute marketing strategies for their clients. The Marketing Strategist supports this function by using a variety of primary and secondary research tools and practices that yield timeless insights to spark creative solutions. Under the guidance of the Strategy Director, the Marketing Strategist will prepare insights reports, develop brands, create campaign strategies, assist with the development of media plans, as well as perform ongoing analysis and optimization recommendations to ensure their clients continuous success.We all have a voice at WJ, and we are all expected to use it. We dont let our egos get in the way of innovation. At WJ, everyones opinion matters, and idea generation is the most important product of our collaboration as a team.As a Marketing Strategist, your day-to-day responsibilities will include:Developing a deep understanding of clients businesses, goals and objectives through in-depth quantitative and qualitative researchUnderstanding client needs and provide strategic recommendations and advisory supportWriting formal marketing research documents, plans, and brand strategies for clientsCreating strategic direction for clients marketing plans, always grounded on researchHelping clients devise strategies to increase sales and market share, determining key metrics and providing ongoing support to achieve those metricsDetermining how all facets of clients marketing must be changed to align with strategic directionUsing research of the external environment (including competition) to provide further focus for strategic direction of clientDeveloping strong brand concepts that are authentic, differentiating, and compellingUsing creative language to help craft brands that are poignant, unique, and expressivePerforming industry analysis, competitor analysis, and target audience research to ensure solutions are always human-centricDetermining a ideal target audiences and persona segmentationReviewing project initiatives and measuring progress against goalsEnsuring that all reports are well-written, tactful, and succinctCommunicating efficiently and effectively with the rest of the teamManaging multiple projects and delivering on tight timelines, often working around strict and sometimes sudden deadlinesMaintaining a positive attitude during periods of heavy workloadDemonstrating high attention to detail in their workActing as a company advocate that embodies WJ's values (i.e. being always curious, leading with authenticity, projecting a welcoming presence, providing mindful service, and keeping the big picture in mind)Proficiencies and Attributes:Self-starter attitudeAdaptableAbility to work well under pressure and meet deadlines in a fast-paced environmentTeam-first mentalityExcellent administrative and organizational skillsAttention to detailSolutions-focused mindsetExcellent written and interpersonal communication skillsStrong analytical skills and the ability to apply them in marketing contextsA sufficient understanding of business to perform thorough research and analysis, including using various frameworks, such as SWOT, Positioning Tables, and Business Model CanvasesIs excited about the marketing and advertising industry, keeping up to date with industry news and trendsGreat with data visualizationInterest in the humanities, continuously seeking to understand what makes humans tickProficient knowledge of Office 365Whats in it for you?An empathetic organization where employees work hard, play hard and never stop striving to become betterOpportunities for growth and development, including an Annual Innovation Day SummitFlexible work arrangements allow employees to work where they work best (at home or in-office) with collaboration days once a week onsiteShould working in the office be your preference, each employee has a designated private workspace to utilizeCompetitive salaryHealth and dental benefitsExposure to industry eventsQualificationsA minimum of an undergraduate degree in business, journalism, philosophy, or English is required as strategy entails connecting the dots between theory and applicability. Four years of experience in client-side marketing or agency-side advertising is requiredAgency experience considered an asset