Job Title: Head of Growth Work Type: Full Time - (Remote/Hybrid)Location: Toronto, ON Salary Range: 120K - 145KAbout the Company: We're recruiting a Head of Growth for a fast-growing DTC fitness startup thats redefining how people train at home.This is a pivotal hire the companys first dedicated growth leader and an opportunity to own the entire growth function from the ground up. Youll work directly with the founders and leadership team to build and scale a high-performing growth engine across performance marketing, retention, lifecycle, CRO, and more.The team is rapidly scaling. They deliver best-in-class fitness gear, experience, and customer service to a passionate and growing community of athletes, home gym owners, and performance-driven individuals. Their catalog features over 100 of the worlds top fitness brands, and theyre building a category-defining DTC brand for people who care about quality, performance, and training at the highest level. If you're looking to take the reins in a high-impact, high-ownership role this is it.As their Head of Growth, you will be leading their full-funnel marketing efforts, scale revenue, and improve retention.Responsibilities:Lead performance marketing across Meta, Google, YouTube, and moreBuild & optimize campaigns through A/B testing (ads, emails, landing pages, offers)Manage lifecycle & retention marketing (email/SMS via Klaviyo)Drive CRO & UX improvements for higher conversionsOwn analytics & reporting (Triple Whale, GA4, Shopify, Klaviyo)Leverage AI tools to accelerate creative, testing, and analyticsSupport the launch & growth of Orion, our new in-house strength equipment brandQualifications:3-5+ years in growth/performance marketing (eCommerce or DTC preferred)Experience managing $100K+ per month in ad spendStrong background in ads, email marketing, CRO, and funnel optimizationHands-on experience with UGC, video, and performance creativesProficiency in Shopify, Meta Ads, Google Ads, Klaviyo, GA4Self-starter who takes ownership and drives resultsNice to Haves:Experience launching a new product or brandSEO or organic content expertiseSmart use of AI tools for creative testing & optimizationIf this sounds like you then please apply!**Please note - only qualified applicants will be contacted.
Job Title
Head of Growth