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Job Title


VP Travel


Company : Mezza Lebanese Kitchen


Location : Dartmouth, Nova Scotia


Created : 2025-05-15


Job Type : Full Time


Job Description

Welcome to Mezza Lebanese Kitchen one of Canadas largest and fastest-growing Lebanese restaurant brands. With 20+ locations across Atlantic Canada and Alberta, expansion underway in Ontario, and international growth in Dubai, UAE, were not just scaling were on the verge of exponential growth. Weve built a brand with depth, proven systems, a loyal customer base, and operational excellence and now, were stepping into our next phase of accelerated growth. Were looking for a Vice President of Franchise Development with the strategic foresight and operational discipline to drive smart, sustainable growth. This role is for a seasoned executive who understands market trends, identifies scalable opportunities, and brings a clear vision backed by data-driven decisions. You think long-term, move with purpose, and know how to align franchise development with broader business goalsdelivering not just growth, but the right kind of growth. Youll drive the national and international expansion of Mezza, identifying and securing franchise partners, mentoring current operators, and owning the growth roadmap with confidence, strategic thinking, and relentless execution. Franchise Growth Strategy: Develop and implement the overall franchise growth strategy, including policies, systems, and market expansion plans aligned with Mezza Lebanese Kitchens objectives. Oversee the franchisee approval process by evaluating and approving candidates identified and recruited by the Director of Franchise Development. Ensure each prospective franchisee aligns with Mezzas brand values, operational standards, and long-term growth strategy. Real Estate and Lease Management: Collaborate with franchisees and real estate professionals to select prime locations and lead lease negotiations to secure favorable terms while upholding brand standards. Support our internal and external construction partners with the end-to-end process of new locations, working with architects, contractors, and designers to ensure consistency with Mezzas brand specifications. Marketing and Brand Development: Support the marketing efforts, internally and with external agencies, to generate strong franchisee leads, maintain a healthy sales pipeline, and represent the brand at key industry events. Legal Compliance and Franchise Agreements: Work closely with external legal counsel to draft, negotiate, and ensure full compliance of franchise agreements and disclosure documents. Financial Performance Management: Oversee P&L performance for both corporate and franchise locations, focusing on driving profitability, cost control, and same-store sales growth. Lead regular performance review meetings with franchisees, providing strategic guidance, operational support, and actionable insights to help them meet and exceed financial targets. Bachelor''s degree in Business, Marketing, or a related field; MBA preferred. Excellent leadership and relationship-building skills. Why Join Mezza Lebanese Kitchen: Opportunity to play a key role in the growth and expansion of a dynamic and fast-growing brand. Competitive salary and performance-based incentives. Comprehensive benefits package including health, dental, and vision insurance.