Seeking a dynamic and results-driven Sales consultant to drive volume, distribution, merchandising, and pricing performance for a portfolio of premium wines, spirits, and related products. This role will work across on-premise and off-premise channels, partnering closely with distributors and key accounts to execute impactful sales and marketing programs.Key Responsibilities:Manage and strengthen relationships with importers and distributors to ensure focus and alignment with brand goals.Support, guide, and motivate distributor sales teams within their existing structures.Collaborate with the Regional Sales Manager to develop and implement annual sales plans.Actively manage brand presence in the territory through account visits and engagement.Monitor and manage inventory levels by SKU to prevent stockouts and support growth.Implement consumer activation programs, including in-store tastings and demos (on- and off-premise).Build strong relationships with importer teams including Sales, Marketing, and Operations staff.Support sales and marketing program execution across all assigned markets.Assist in budget planning and tracking for sales initiatives.Ensure correct pricing structures and shelf pricing are implemented.Oversee the use of POS materials and ensure they align with brand programs.Visit key accounts regularly to ensure program execution and brand visibility.Participate in importer planning and sales meetings.Travel frequently within the territory and occasionally outside the region for business needs.Achieve sales and brand KPI targets as defined by leadership.Qualifications:13 years of sales experience in the beverage alcohol industryPrevious experience as a Brand Ambassador, Sales Representative, or Trade Marketer is a plusStrong sales drive with proven relationship-building and networking skillsEntrepreneurial mindset; self-motivated and goal-orientedAbility to thrive in a fast-paced, hands-on, entrepreneurial environmentExcellent organizational, planning, and multitasking skillsStrong verbal communication and presentation abilitiesProficient in Microsoft Office (Excel, Word, PowerPoint)Valid drivers license; ability to travel extensively (45 days/week)Flexibility to work non-traditional hours (evenings, weekends, etc.)Bilingual in French and English is requiredExisting relationships with wholesaler management are a plus
Job Title
Sales Consultant (Alcohol industry)