Job Title

Future-Able is looking for a Director of Creative Strategy - Performance Marketing (Meta Focused), a full-time contractor role, to work for:Naked & Thriving - A brother-sister-founded skincare brand committed to creating high-performing, naturally derived products that are as kind to the planet as they are to your skin. Our mission is to empower individuals to embrace sustainable self-care while nurturing their natural beauty. Every product we craft reflects our dedication to sustainability, quality, and transparency, ensuring our customers feel confident with every choice they make.About the RoleAre you a Meta ad mastermind who thinks in scroll-stops, testing matrices, and NC ROAS? Do you dream in hooks, landers, and creative iterations? Naked & Thriving is looking for a Director of Creative Strategy with deep performance marketing experience and Meta ad fluency to lead our in-house agency and drive the kind of testing that unlocks scale.This role is all about cold customer acquisition and high-performing direct response creative that thrives in a 1-day click environment. But were not just chasing clicksyoure also a master of psychology and empathy, capable of understanding and speaking directly to the skincare concerns, aspirations, and emotional drivers of mature women. Youll be responsible for finding that sweet spot between unlocking performance today and building long-term brand love that drives meaningful LTV tomorrow. Youll manage the ad creative pipeline, mentor strategists and editors, and own the roadmap that turns ideas into the right kind of WoW ROAS growththe kind that actually converts into LTV.What Youll DoRun and lead the in-house ad agency production pipelineowning process, pacing, and priorities from concept to launchBuild and manage Meta-first creative testing roadmapsdriving iteration, evergreen strategy, funnel expansion, and performance optimizationLead our influencer specialist teamsteering creator discovery like a heat-seeking missile toward the highest-potential UGC and whitelisting opportunities Write or refine killer briefs and UGC scriptswhether scripting yourself or prompting AI tools, your output sounds sharp, human, and high-convertingMentor and guide a team of senior creative strategists, designers, and editorsproviding clear, actionable, performance-oriented feedbackReview and approve final briefs and ad assets to ensure clarity, alignment, and complianceprotecting the brand from FTC violations, regulatory scrutiny, or anything that might get us sued.Collaborate deeply with media buyersyou align on KPIs, performance gaps, and creative solutions to scaleUnlock and scale new funnelsespecially for new product launches, creators, and customer segmentsBalance short-term NC ROAS wins with long-term LTV strategyyou build creative that performs now and deepens trust over time Review and translate performance data into creative strategywhats working, whats lagging, what to test nextOperate as a remote-first team leaderrunning Slack conversations, Zoom meetings, and Asana boards with clarity and urgencyFuture-proof our creative operationsMeta is your home turf, but youre already sketching out the playbook for TikTok, YouTube, and beyondWho You Are5+ years in performance marketing creative strategy with deep Meta ad experienceProven background leading creative teams in high-output, high-performance ad environments - agency or in-houseFluent in direct response KPIsNC ROAS, CTR, CAC, LTV, CPMs, thumbstop rate, AOV, and CPAand knows how creative drives each one from first impression to final conversionA brilliant writer and editor, capable of using AI tools but never sounding roboticA disciplined operator who thrives in structured production systems and keeps creative moving on scheduleA natural mentoryou give actionable feedback that helps good creatives become greatEmpathic and psychology-drivenyou understand the needs and mindset of mature women and can translate that into resonant creativeDeeply curious and analyticalyoure not casually on social media. When you scroll Facebook, Instagram, TikTok, or anywhere else, youre like Neo seeing the Matrix: decoding ad angles, hooks, scroll-stoppers, CTA structures, comment bait, funnel positions, and whats scalingthen figuring out how to beat itExperienced in remote collaboration and creative ops toolscomfortable leading teams and projects via Slack, video calls, and AsanaComfortable toggling between performance and brand, data and emotion, scale and soul Nice to HaveExperience expanding into TikTok, YouTube, influencer/affiliate-led performanceSkincare, beauty, or wellness industry experienceFamiliarity with Motion, Asana, Airtable, Frame.io, ChatGPT, Figma, and Air (or similar digital asset managers)A go-to list of freelancers, editors, and creators you trustExperience hiring and scaling creative teamsBenefitsCompetitive USD compensationFully remote positionPotential eligibility for annual performance-based bonusesAdditional perks.To sum it up:Youre the architect of a high-performing, brand-loving creative machine. You write, test, guide, and ship. You understand how to win the first clickand how to make it the beginning of a long-term customer relationship. You know how to scale ROAS and how to grow love. If thats you: lets go.