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Job Title


Digital Fundraising Strategist


Company : Sarah Ali Philanthropy Inc.


Location : thunder bay, Ontario


Created : 2025-05-18


Job Type : Full Time


Job Description

Job Title: Digital Fundraising StrategistLocation: Remote (Canada preferred)Position Type: Full-time, permanentReports To: CEOSalary Range: $60,000 $80,000 CAD annuallySarah Ali Philanthropy Inc. is where meaning meets mastery. We help movements, nonprofits, and mission-driven people raise more money, generate more advocates, and fulfill their missions with heart and excellence. We blend strategy and soul to grow purpose-driven philanthropy from the roots up.We dont believe in transactional fundraising. We believe in digital storytelling that moves people. Stewardship that feels like care. And campaigns that bloom into movements.If youre a strategic thinker with a fierce love for community, a deep understanding of digital channels, and a drive to deliver results that matter, wed love to meet you. About the RoleAs a Digital Fundraising Strategist, youll lead the development and execution of integrated, human-centered digital fundraising campaigns across email, ads, websites, and more. Youll work closely with copywriters, designers, and client teams to craft donor journeys that inspire action and build long-term impact.You work will raise money -- AND dignity, hope, and community. What Youll DoStrategy & PlanningLead strategy for digital fundraising campaigns across multiple clients, aligned with each organizations goals, voice, and values.Develop full-funnel donor journeys: from lead generation and conversion to stewardship and reactivation.Use audience insights and data to segment, personalize, and optimize campaigns.Channel ExecutionOversee email marketing strategy, calendar planning, segmentation, and optimization.Collaborate on paid media strategies (Facebook, Instagram, Google Ads) to acquire, convert, and retain donors.Guide the creation of campaign landing pages, donation forms, and digital experiences that convert.Client LeadershipServe as the primary strategist on key client accounts, presenting strategies, performance insights, and recommendations.Collaborate with account managers, digital specialists, copywriters and designers to ensure seamless execution and optimization.Analytics & OptimizationMonitor KPIs across platforms (CTR, CVR, ROAS, CPL, donor retention, etc.) and lead data-informed decision-making.Recommend A/B tests, CRO experiments, and donor journey improvements based on campaign performance. Who You Are5+ years of digital fundraising or marketing experience, preferably in an agency or nonprofit setting.Deep understanding of donor psychology and online giving behaviour.Proven experience designing and optimizing email, ad, and landing page funnels.Confident using platforms like MailChimp, Fundraise Up, Meta Ads Manager, Google Ads, and GA4.You think like a strategist, write like a human, and care deeply about impact.Bonus: Familiarity with Zakat/Sadaqah-based giving or working with equity-focused organizations. What You ValuePurpose over profit. People over platforms. Growth over perfection.Equity, inclusion, and justice as non-negotiables.Clear communication and beautiful, meaningful work. What We OfferA fully remote, flexible, and human-centred work environmentOpportunities for growth and mentorshipA team that cares about our work, our clients, and each otherGenerous leave policy and built-in rest periodsTechnology and professional development fundsTo Apply:Please send your resume and a short cover letter (or Loom video!) to sarahalidigital@gmail.com. Show us who you are, what youve built, and why this role speaks to your heart and your head.Sarah Ali Philanthropy Inc. is proudly Muslim-founded, woman-led, and justice-rooted. We strongly encourage applications from Black, Indigenous, and racialized folks, disabled folks, and people from equity-seeking communities.