Job Title

We are seeking a seasoned Marketing Automation Product Specialist to lead and support the evolution of our client's digital web experience. This role is ideal for a strategic thinker with hands-on experience in digital marketing, web analytics, and content management systemsespecially within regulated industries such as financial services. As a Product Specialist, you will work cross-functionally with marketing, sales, UX, development, and compliance teams to deliver high-quality digital experiences that are user-focused, data-informed, and aligned with business goals. This is a 12-month contract which has potential to extend for an additional 12-months after the initial contract period. The role requires the Product Specialist to work onsite at our client's office in downtown Toronto 4 days per week (Monday - Thursday). Key Responsibilities Collaborate with marketing, sales, and compliance stakeholders to gather, analyze, and refine business requirements for website enhancements. Manage and triage content and functional requests, ensuring alignment with brand, legal, and accessibility standards. Support the Product Owner with backlog grooming, user story creation, and user acceptance testing (UAT) across multiple regions and instances. Analyze behavioral data using platforms like Google Analytics to provide actionable insights for improving user engagement and conversions. Partner with UX designers, developers, and QA analysts to ensure timely and high-quality project delivery. Assist with SEO strategies, site tagging, and campaign tracking in partnership with digital marketing teams. Conduct content audits, analytics reviews, and post-launch retrospectives to drive continuous improvement. Coordinate with digital marketing platform owners (e.g., CRM, marketing automation, social) to ensure effective website integrations. Requirements Experience (Must Have): 1015 years of experience in digital product management, web analysis, or digital marketing. Experience in a regulated environment (e.g., financial services) is strongly preferred. Hands-on expertise with Content Management Systems such as dotCMS, WordPress, Adobe Experience Manager, or Sitecore. Experience with marketing automation platforms like Salesforce Marketing Cloud, Eloqua, or HubSpot. Technical Skills (Must Have): Proficiency in CMS platforms (dotCMS, WordPress, Adobe Experience Manager, Sitecore). Working knowledge of marketing automation systems (Salesforce Marketing Cloud, Eloqua, or HubSpot). Technical Skills (Nice to Have): Google Analytics (GA4) experience for behavioral data analysis and performance tracking. Bonus Skills & Experience Familiarity with financial product structures (mutual funds, ETFs, institutional mandates). Experience working with component-based design systems or digital libraries. Knowledge of compliance workflows and legal review processes for web content. Understanding of Agile methodologies, including backlog management, QA coordination, and stakeholder demo facilitation. Strong grasp of digital accessibility standards (e.g., WCAG). Why Join Us? This is an opportunity to play a pivotal role in shaping a best-in-class digital experience for a recognized banking brand in Canada. If you are passionate about bridging marketing, technology, and user experience in a collaborative environment, wed love to hear from you. Please submit your resume and a brief cover letter outlining your relevant experience and interest in the role.