Who We AreAt Escend Media, we help D2C brands implement retention strategies that increase profit and drive customer retention. We want to be the who behind emails that people ask dannngg, who designed that.What We DoWe help 7 and 8 figure ecommerce businesses develop, optimize and scale their owned media marketing efforts. Whether they are just looking to start email marketing, they need to really refine what they are currently doing or they need someone to take email marketing off their shoulders, were here to help them so that they can focus on running the business.Our clients are leaders in their industry and have built strong relationships with the customers they serve. Our job is to ensure that their brand image stays consistent online and offline and, more importantly, that their business is growing.Summary of The PositionAs an email marketing strategist, you will own the end-to-end strategy for our clients' email marketing campaigns. Your role includes developing strategic plans, analyzing performance data, reporting on results, and continuously optimizing campaigns for maximum impact.You are the last line of approval for copy, design and overall campaign/flow quality ensuring every deliverable meets our standards before reaching the client. You'll work closely with a copywriter & a designer and, while you dont need to be a copywriter or designer, you need to be proficient with both & able to spot great from good from bad.Our CultureNo one is bigger than the teamWe dont make excuses, we take responsibilityBe proactiveInnovate everywhereCommunicate. Communicate. Communicate. We have a culture of open communication.Required SkillsMinimum of 2 years of experience in a similar roleMinimum of 2 years of experience working with DTC brandsDeep understanding of KlaviyoExperience copywriting for DTC brandsExperience with adherence to brand standardsExperience with design software like, Photoshop/Figma (nice to have)Approach each day with a sense of urgency and purposeExperience with project management softwares like ClickupExcellent attention-to-detail, organizational skills and ability to prioritize workloadExcellent communication skills (written and verbal)ResponsibilitiesBuilding and optimizing email flows and campaignsBuilding and optimizing the email strategy for clientsSchedule all campaigns and flows per the email calendarAnalyze & report on performance on a weekly & monthly basisHelp to establish a standard set of KPIs for clientsConduct A/B testing to improve KPIsCoordinate with graphic designers to get new email templates designedReview and provide feedback on all copy & designs prior to sending to a clientTroubleshooting issues with KlaviyoLead email segmentation, targeting and lead nurture strategiesStrategize with clients to improve email marketing performanceEnsure compliance with CAN-SPAM regulations and international data collection policiesMonitor email deliverability, IP health and maintain data hygieneCorrespond with clients to plan strategyPerksFlexible working hoursRemote workingRoom to grow - we're an early stage start up with a proven track recordCompetitive compensationWork with some amazing brandsThis Role Is Perfect for You IfYou love working as a team.You are a self-starter.You can work under pressureYou have exceptional communication skillsYou are results/outcome driven.You have a can-do attitude. If thats not my job isnt in your vocabulary, youll fit in great!This Role is NOT the Right Fit For You If You AreA me first type of personNot a self-starter.Not a people personProblem driven, not solution oriented. If you complain about problems/issues/bottlenecks, without proposing a solution, this is not for you.Looking for a typical 9-5. If you hate Mondays, this is not for you. Were a mission-driven company who are all about changing the lives and businesses that we work with. If we have something that needs to get done, well have all hands on deck. Sometimes you might have to work late but sometimes youll get the afternoon off, its not all work no play, but were here to help business grow!
Job Title
Email Marketing Strategist (DTC)