Job Title

Social Media Specialist Permanent, Full-TimeWe want you to join our team!Youre a go-getter with a passion for innovation and finding better ways to do things. Roadblocks dont slow you down they spark your curiosity and drive you to make things better.You know that people are the heart and soul of an organization, and that when you and your team work together, there is no limit to the great things you can achieve. If youre ready to make the move to a company where you can grow, learn, and thrive, know theres a place for you here at Book Depot Inc. Were a Canadas Best Managed company with an award-winning culture and were the largest bargain book wholesaler and online retailer in North America. For 40 years, our hard-working team has been dedicated to getting more books into more hands around the world. With cutting-edge automation, relentless grit, and a strong set of core values guiding us, were constantly pushing the limits of whats possible all to fulfill our purpose and deliver the best experience to our customers:WE NOT ME we understand that success is fleeting if we dont put others firstKICK SOME MOON DUST we believe that the key to greatness is to be willing to go where no one has ever gone beforeRIDE TOGETHER. WIN TOGETHER we believe that the whole TEAM is greater than the sum of its individual players and Together Everyone Achieves MoreWE EAT THE STINKY CHEESE we have a curious mind, and never stop learningWAKE UP. BE AWESOME. REPEAT we believe that working hard is the result of a great attitude and passion for living each day at our best, andNO DONKEYS we know that life is too short to work with, or do business with, those that think and act like donkeys.Come join our team and help us make the best kind of impact! To learn more about Book Depot Inc., please visit were in the process of updating our website, we invite you to explore our brands and learn more by clicking through to each one.Our OpportunityWe have an exciting opportunity available for a permanent, full-time Social Media Specialist at our Thorold Main Office and Distribution Centre. Were seeking a talented individual who will be a key contributor to our marketing efforts, responsible for executing organic social media strategies across our portfolio of brands (Book Outlet, Book Depot, American Book Company, and Kidsbooks Publishing). This dedicated position will manage content planning with the brand teams, creation, scheduling, community management, and performance analysis across multiple social platforms, ensuring consistent brand voice while maximizing engagement and driving business results. In this new role, youll play a pivotal role in shaping our social media presence into a highly focused discipline that delivers measurable impact across all brands.Who are we looking for:A social media enthusiast who lives, eats, and breathes digital culture someone who spots trends before they trendA strategic content creator with an intuitive understanding of what makes audiences click, share, and engageA data-savvy storyteller who can translate analytics into compelling content strategiesA platform chameleon who understands the distinct language and culture of each social networkA detail-oriented multitasker who can juggle multiple accounts without dropping the ballA brand voice virtuoso who can seamlessly switch between different tones and audiencesA collaborative team player who brings fresh ideas while respecting established brand guidelinesA digital detective who uses social listening to uncover valuable audience insightsA self-starter with the initiative to identify opportunities and the skills to execute themA creative problem-solver who views challenges as opportunities for innovationWhat will you do:Content Management & PublishingSchedule and publish engaging social media for all brands across LinkedIn, Facebook, Instagram, TikTok, YouTube and PinterestMaintain and optimize content calendars based on platform-specific best practices and algorithmsCreate diverse content types that align with social media best practices, platform requirements, and emerging trendsAdapt content strategy based on performance metrics and audience insightsEnsure more frequent content updates to maintain consistent brand presenceSocial Listening & Content DirectionImplement comprehensive social listening strategies to monitor brand mentions, industry trends, and competitor activitiesAnalyze conversations around books, publishing, and education to identify emerging topics and audience interestsTranslate social listening insights into actionable content recommendations for each brandIdentify opportunities for trending content, timely responses, and conversation leadershipUse audience feedback and engagement patterns to inform creative direction and content developmentPresent social listening findings to brand teams with specific content recommendationsCreative CollaborationPartner with brand teams to develop content that aligns with marketing campaigns and business objectivesCollaborate with graphic designers to create on-brand video and static content optimized for each platformRequest new or adjusted content as necessary to meet engagement goalsArchive outdated content across all platforms as directedSupport creation of photos/videos for marketing initiativesCommunity ManagementMonitor and manage messages across all social media inboxes with timely responsesProactively engage in relevant industry conversations, even when the brand isnt directly mentionedOversee community interactions (comments, mentions, shares) to foster engagementFlag potentially problematic comments and develop response strategiesBuild and nurture online communities around each brandImplement best practices for increasing audience interaction and loyaltyAnalytics & ReportingTrack key performance metrics across all platforms and accountsPrepare regular reports on social media performance, highlighting growth, engagement, and conversionIdentify trends and opportunities to optimize social media strategiesCompare performance across brands and platforms to identify best practicesUse data-driven insights to continuously improve content effectivenessStrategic SupportProvide insights on platform algorithm changes and emerging social media trendsRecommend optimization strategies based on platform-specific best practicesSupport collaborative team projects related to digital marketingAssist with special campaigns and content initiatives as neededContribute to the development of overarching brand go-to-market strategiesPeople and Culture:Model Book Depot Inc.s values in everything you do and hold others accountable for upholding them, tooFoster our purpose-driven culture to get more books into more hands by cultivating a values-aligned, family-friendly, high-performing, and innovative environment, and by recognizing team members who consistently bring this culture to lifeEnsure everyone is pulling together in the same direction and that you are prioritizing departmental and individual goalsChampion, influence, embrace and motivate change, with a strategic mindset for continuous improvement and scalabilityActively support your teams learning and professional growth by encouraging their participation in Book Depot University (BDU) and by leading by example as a participant yourselfProvide mentorship and meaningful feedback to your teamThe experience and education we're looking for:RequiredUniversity/College degree in Communications, Public Relations, or related field2+ years experience managing multiple social media accounts across various platformsProficiency with social media management toolsExperience with social listening tools and translating insights into content strategyStrong understanding of social media best practices, trends, and platform-specific strategiesExcellent written and verbal communication skillsAbility to work efficiently across multiple brands while maintaining distinct brand voicesExperience with social media analytics, reporting, and performance measurementStrong attention to detail and exceptional organizational skillsAbility to work in a collaborative environment while taking direction and working independentlyProficiency with basic graphic design and video editing toolsPreferredExperience with B2B and B2C social media strategiesUnderstanding of SEO and content optimizationKnowledge of social media advertising principlesFamiliarity with publishing, books, or educational contentWorking Environment:Fast-paced, dynamic environmentOpportunity to work independently while contributing to team goalsProfessional development and growth opportunitiesValue-driven culture focused on excellence and innovationCommitment to continuous learning and improvementOther considerations:Our permanent full-time roles come with great perks including health and dental benefits and an Employee and Family Assistance Program (with 100% employer-paid premiums after a short waiting period), an annual incentive bonus opportunity, and paid time off to volunteer and live out our core purpose.We very much appreciate and thank you for your application and interest in Book Depot Inc., however, only those individuals selected to participate in our interview process will be contacted. We will keep all resumes received for one year.Book Depot Inc. is an equal opportunity employer and is committed to a diverse and inclusive workplace for all. If you are contacted for a job opportunity, please advise us of any accommodations necessary.